Mobile Surveys and Monitoring Behavio Team Take Prediction Expertise to Google - 19/4/13 The team behind start-up Behavio, which collects and uses mobile phone data to predict users’ future behavior, has joined search giant Google. >> More
Spiceworks Taps IT Network for Test Panels - 19/4/13 IT network Spiceworks has introduced a service called SpicePanels, which brings together technology vendors and beta testers from its Spiceworks Community of 2.4 million IT professionals, and tasks them with testing and trialing new products, services and marketing campaigns. >> More
Guavus Raises Further Funds for Big Data Offer - 19/4/13 Just three months after raising $30m in an investment round, big data analytics firm Guavus has secured a further $9m from new investors, which it will use to continue to expand its core products, scales its operations, and pursue ‘select’ acquisitions. >> More
In the US, cable TV and Internet provider Comcast has partnered with Nielsen to test ratings measurement on portable devices such as iPads, tablets and mobile phones - currently a gap in the research giant's 3-day playback ratings offer (C3).
Online research software provider Confirmit has reported a buoyant first quarter for the year with more than $15m in revenues, and strong growth in mobile solutions following its acquisition of Techneos.
In Canada, Digital Out Of Home specialist Ayuda Media Systems has launched Zest, a package providing comprehensive local decision data for online buyers and sellers of outdoor inventory. A mobile app will enable buyers passing a billboard to view data for it and book it on the move.
US agency House of Marketing Research has introduced an online focus group service through which participants can share opinions, images, text, chat and video from both computers and mobile devices.
In the US, app user analytics agency Kontagent is leading the launch of the 'Mobile Acquisition Transparency Alliance' (MATA); a new body which aims to create an industry-wide standard for mobile app data collection, processing and reporting.
WPP agencies tenthavenue and GroupM have linked up in China to acquire full service mobile marketing agency Wisereach, and launch a new company, MJoule, providing a 'holistic view' of mobile consumer behavior.
US mobile survey software provider iPinion has launched a passive data collection platform capturing up to twenty-four data types - including web site visits and camera use - from devices. Relevant surveys are then triggered automatically based on the consumer's behavior.
US professionals have launched a new body, the Mobile Marketing Research Association (MMRA), to help the industry develop standards and ethics for the use of mobile devices for marketing research purposes.
