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RECENT NEWS ITEMS

Neuromarketing & Eyetracking

New Automated Analysis Patent for Relo

13/11/24

Sponsorship analytics platform Relo Metrics has been awarded a U.S. patent for an automated analysis technique pairing sponsor logos with locations within venues. More.

GfK Brand Disappearing as NIQ Integration Continues

31/10/24

Consumer intelligence giants NIQ and GfK appear to be approaching a closer integration, sixteen months on from announcing the 'completion' of their merger, with the separate GfK web site gone in the last few days. More.

DAIVID Launches Self-Serve Ad Impact Predictor

29/10/24

UK-based creative effectiveness platform DAIVID has launched a new AI-powered, self-service solution that predicts the emotions an ad will generate, the level of attention it will get, and its likely overall impact on brand and business metrics. More.

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Neuromarketing / Neuroscience Industry Associations

The Association for NeuroPsychoEconomics

The Association for NeuroPsychoEconomics is the premier scholarly organization for scientists and professionals in neuroscience, psychology, business, and economics.

ANE - the Association of Applied Neuroeconomics and Neuromarketing

The ANE is an organization dedicated to being a resource for the public in the emerging fields of neuroeconomics and neuromarketing. Their website is currently under construction.

BNA - British Neuroscience Association

The BNA is the largest body representing all aspects of neuroscience from ion channels to whole animal behaviour.

SFN - the Society for Neuroscience

The SFN works to educate the public about the findings, applications, and potential of neuroscience research.

Check NERVE, the Neuroscience Education Resources Virtual Encycloportal. A gateway to credible information and tools from the World Wide Web for learning about the brain and nervous system.