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 RECENT NEWS ITEMS |
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Neuromarketing & Eyetracking
15/5/25
Eye tracking and attention computing innovator Tobii has launched Glasses X, a new wearable product which it says provides 'real-time visual insights in a practical, easy-to-use format', for businesses looking to optimize their employee training. More.
In New York, measurement standards body the MRC and digital ad association the IAB have jointly released Attention Measurement Guidelines, on which they are inviting public comment over the next sixty days. More.
WPP is to retire the GroupM name, rebranding the division as WPP Media. According to reports in AdAge, the division will also be reducing its current headcount of around 40,000, as part of a drive to restructure and simplify its operating model. More.
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Neuromarketing / Neuroscience Industry Associations
 The Association for NeuroPsychoEconomics
The Association for NeuroPsychoEconomics is the premier scholarly organization for scientists and professionals in neuroscience, psychology, business, and economics.
ANE - the Association of Applied Neuroeconomics and Neuromarketing
The ANE is an organization dedicated to being a resource for the public in the emerging fields of neuroeconomics and neuromarketing. Their website is currently under construction.
 BNA - British Neuroscience Association
The BNA is the largest body representing all aspects of neuroscience from ion channels to whole animal behaviour.
 SFN - the Society for Neuroscience
The SFN works to educate the public about the findings, applications, and potential of neuroscience research.
Check NERVE, the Neuroscience Education Resources Virtual Encycloportal. A gateway to credible information and tools from the World Wide Web for learning about the brain and nervous system.
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