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 RECENT NEWS ITEMS |
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Neuromarketing & Eyetracking
30/6/25
In New York, media measurement and optimization platform Integral Ad Science (IAS) has announced a partnership with Snapchat parent Snap Inc., and Lumen Research, to bring customized attention measurement to Snapchat. More.
In New York, digital ad trade association the Interactive Advertising Bureau (IAB), has developed a resource aiming to bring 'clarity, consistency and confidence' to media campaigns in gaming environments. More.
ESOMAR has updated its Code of standards, in collaboration with the International Chamber of Commerce (ICC), to reflect changes in the profession including the rise of AI, increased use of synthetic data, and the evolving roles of researchers, data scientists and technology providers. More.
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Neuromarketing / Neuroscience Industry Associations
 The Association for NeuroPsychoEconomics
The Association for NeuroPsychoEconomics is the premier scholarly organization for scientists and professionals in neuroscience, psychology, business, and economics.
ANE - the Association of Applied Neuroeconomics and Neuromarketing
The ANE is an organization dedicated to being a resource for the public in the emerging fields of neuroeconomics and neuromarketing. Their website is currently under construction.
 BNA - British Neuroscience Association
The BNA is the largest body representing all aspects of neuroscience from ion channels to whole animal behaviour.
 SFN - the Society for Neuroscience
The SFN works to educate the public about the findings, applications, and potential of neuroscience research.
Check NERVE, the Neuroscience Education Resources Virtual Encycloportal. A gateway to credible information and tools from the World Wide Web for learning about the brain and nervous system.
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