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 RECENT NEWS ITEMS |
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Neuromarketing & Eyetracking
27/3/25
US-based sponsorship analytics specialist Relo Metrics has extended its Relo Census product to include Formula One motor racing, promising F1 brands, teams and agencies the ability to rapidly and accurately benchmark sponsorship performance, track brand exposure, and optimize investments. More.
Philadelphia-based media intelligence platform Kinetiq has announced a strategic partnership with London-based automated creative testing firm DAIVID, promising to redefine how advertisers evaluate and optimize TV advertising performance at scale. More.
Digital ad industry association IAB Australia has appointed Nicole Prior, Head of Media and Adtech Solutions APAC at Microsoft Advertising, as Chair of its Executive Technology Council (ETC) and ETC's representative on the association's board. More.
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Neuromarketing / Neuroscience Industry Associations
 The Association for NeuroPsychoEconomics
The Association for NeuroPsychoEconomics is the premier scholarly organization for scientists and professionals in neuroscience, psychology, business, and economics.
ANE - the Association of Applied Neuroeconomics and Neuromarketing
The ANE is an organization dedicated to being a resource for the public in the emerging fields of neuroeconomics and neuromarketing. Their website is currently under construction.
 BNA - British Neuroscience Association
The BNA is the largest body representing all aspects of neuroscience from ion channels to whole animal behaviour.
 SFN - the Society for Neuroscience
The SFN works to educate the public about the findings, applications, and potential of neuroscience research.
Check NERVE, the Neuroscience Education Resources Virtual Encycloportal. A gateway to credible information and tools from the World Wide Web for learning about the brain and nervous system.
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