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 RECENT NEWS ITEMS |
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Neuromarketing and Eyetracking
3/7/25
Ipsos has extended its Creative|Spark ad testing solution, adding customised methodologies and metrics which it says allow 'mission-driven organisations' - public, not-for-profit and corporate foundations - to maximise the impact of their campaigns driving societal change. More.
In the US, gaming communities specialist GGWP has launched a solution called GGWP Pulse, promising real-time insights and sentiment analysis, from previously unseen and unheard in-game conversations. More.
In New York, media measurement and optimization platform Integral Ad Science (IAS) has announced a partnership with Snapchat parent Snap Inc., and Lumen Research, to bring customized attention measurement to Snapchat. More.
View all related news items
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What's Included?
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| Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking. |
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EDITORIAL - Why don't we entirely trust Neuroscience?
This month, so far, DRNO has featured six news stories on Neuromarketing and Eye-Tracking. No self respecting conference this year has been complete without a paper on the subject. Surely this technology is the Holy Grail for market researchers: it tells us why consumers say one thing and do another. Which begs the question: why are we so reluctant to admit that when it comes to predicting buyer behaviour neuroscience works?
Read More
FEATURES
Experience is Everything - What customers really feel
Ian Addie, Head of Branded Customer Experience, Nunwood
I'm Not a Neuromantic Niall Smith, Head of Research, Expertise and Development, FreshMinds
Post Rational - The role of neuroscience in probing our illogical choices Ian Addie, Innovation Director, Nunwood
Dr A K Pradeep's The Buying Brain Reviewed by Teresa Lynch
Scientific Enough? - Nick Thomas
Neuromarketing Health Warning - Siemon Scammel-Katz, Founder, TNS Magasin
Two Things I Love About Eye Tracking - Robert Stevens, Director - Bunnyfoot
Applying Science to Business - Dr. Carl Marci, CEO Innerscope Research
The 'Aha!' Moment NeuroFocus Founder Dr. A.K. Pradeep on why one letter and three numbers
are critical to marketing success.
CURRENT JOBS IN THIS SECTOR
Director, Neuroscience Berkeley, CA, USA
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Associate Client Manager Cincinnati, OH, USA
Quantitative Director, Boutique Strategic Agency Central London
>> View all jobs on MrWeb
FEATURED SUPPLIERS
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NeuroFocus
 Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com
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 Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com
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ALL SUPPLIERSBrain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin
- ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision Please email if there are any relevant agencies you don't see listed here. |
