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 RECENT NEWS ITEMS |
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Neuromarketing and Eyetracking
13/11/24
Sponsorship analytics platform Relo Metrics has been awarded a U.S. patent for an automated analysis technique pairing sponsor logos with locations within venues. More.
Consumer intelligence giants NIQ and GfK appear to be approaching a closer integration, sixteen months on from announcing the 'completion' of their merger, with the separate GfK web site gone in the last few days. More.
UK-based creative effectiveness platform DAIVID has launched a new AI-powered, self-service solution that predicts the emotions an ad will generate, the level of attention it will get, and its likely overall impact on brand and business metrics. More.
View all related news items
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What's Included?
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| Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking. |
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EDITORIAL - Why don't we entirely trust Neuroscience?
This month, so far, DRNO has featured six news stories on Neuromarketing and Eye-Tracking. No self respecting conference this year has been complete without a paper on the subject. Surely this technology is the Holy Grail for market researchers: it tells us why consumers say one thing and do another. Which begs the question: why are we so reluctant to admit that when it comes to predicting buyer behaviour neuroscience works?
Read More
FEATURES
Experience is Everything - What customers really feel
Ian Addie, Head of Branded Customer Experience, Nunwood
I'm Not a Neuromantic Niall Smith, Head of Research, Expertise and Development, FreshMinds
Post Rational - The role of neuroscience in probing our illogical choices Ian Addie, Innovation Director, Nunwood
Dr A K Pradeep's The Buying Brain Reviewed by Teresa Lynch
Scientific Enough? - Nick Thomas
Neuromarketing Health Warning - Siemon Scammel-Katz, Founder, TNS Magasin
Two Things I Love About Eye Tracking - Robert Stevens, Director - Bunnyfoot
Applying Science to Business - Dr. Carl Marci, CEO Innerscope Research
The 'Aha!' Moment NeuroFocus Founder Dr. A.K. Pradeep on why one letter and three numbers
are critical to marketing success.
CURRENT JOBS IN THIS SECTOR
Director, Neuroscience Berkeley, CA, USA
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Associate Client Manager Cincinnati, OH, USA
Quantitative Director, Boutique Strategic Agency Central London
>> View all jobs on MrWeb
FEATURED SUPPLIERS
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NeuroFocus
 Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com
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 Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com
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ALL SUPPLIERSBrain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin
- ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision Please email if there are any relevant agencies you don't see listed here. |
