 |
|
 RECENT NEWS ITEMS |
|
| |
Neuromarketing & Eyetracking
13/12/24
With the flow of news slowing down for the holidays, Daily Research News will aim to publish three editions next week, with the last on Thursday. More.
Twelve Labs, whose software aims to understand video in the same way humans do, has secured $30m in funding from investors including three high-profile data infrastructure companies. It has also launched a new release of its Marengo software; and appointed Dr Yoon Kim as President. More.
Attention-based media quality measurement firm Adelaide has announced an integration with digital ad supply chain specialist PubMatic, promising to 'transform how advertisers apply media quality filters to their campaigns'. More.
View all related news items
|
|
|
|
|
|
|
|
Neuromarketing and Eyetracking in 2012
Some key stories
Launch of NielsenLAB in Singapore
- May 8 2012
In Singapore, Nielsen has launched an Asian ‘innovation hub’ incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB).
Former EmSense Employees Set up Eye Faster in US
- Mar 28 2012
In the US, four former employees of neuromarketing specialist EmSense have set up Eye Faster LLC; a new firm which will offer mobile eye tracking services and shopper research solutions.
Ipsos and Innerscope Link for TV Biometrics
- Mar 23 2012
In New York, Ipsos MediaCT and biometric measurement specialist Innerscope Research have designed a new methodology, emoTV, which measures both the conscious and unconscious responses of audiences to TV shows.
Neuromarketing Science & Business Assoc Launches
- Feb 24 2012
In Holland, a group of practitioners has formed a professional body called The Neuromarketing Science & Business Association (NMSBA), to promote the collective interests of neuromarketing professionals around the world.
Time Warner Opens Medialab Testing Facility in NYC
- Jan 25 2012
Media and entertainment giant Time Warner has opened a media lab in New York, aiming to provide a 360 degree view of consumer behavior. The Lab features biometric monitoring and eye tracking, a 50-seat screening room, in-home living room simulation, and a live broadcast capability.
Moses Leaves EmSense to Head Ipsos Neuroscience Arm
- Dec 20 2011
In the US, EmSense’s Chief Analytics Officer Elissa Moses has left the company to join Ipsos as EVP for Neuroscience and Emotion. She starts her new job on January 3rd.
|
