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 RECENT NEWS ITEMS |
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Neuromarketing & Eyetracking
2/9/26
Consumer behaviour tracker RealityMine has appointed Soumya Bijjal as Chief Product Officer, and Paula Iddon as Chief People Officer - both new roles. The firm says it grew revenue 75% last year, and has increased headcount by 50% since January. More.
Nielsen has made four changes to the methods behind its Local TV currency data, with immediate effect. They include shifting to a 1-minute qualifier for quarter-hour measures; an update to the HDAM household model; new wearable tech data; and more robust Spanish Language Universe Estimates. More.
Stagwell is rebranding its 'People Platform' feature, part of its Marketing Cloud, as Numetrix, which it says 'reflects its expanded capabilities.' The platform brings together consumer research and location intelligence to surface real-world behavioral data. More.
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Neuromarketing and Eyetracking in 2012
Some key stories
Launch of NielsenLAB in Singapore
- May 8 2012
In Singapore, Nielsen has launched an Asian ‘innovation hub’ incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB).
Former EmSense Employees Set up Eye Faster in US
- Mar 28 2012
In the US, four former employees of neuromarketing specialist EmSense have set up Eye Faster LLC; a new firm which will offer mobile eye tracking services and shopper research solutions.
Ipsos and Innerscope Link for TV Biometrics
- Mar 23 2012
In New York, Ipsos MediaCT and biometric measurement specialist Innerscope Research have designed a new methodology, emoTV, which measures both the conscious and unconscious responses of audiences to TV shows.
Neuromarketing Science & Business Assoc Launches
- Feb 24 2012
In Holland, a group of practitioners has formed a professional body called The Neuromarketing Science & Business Association (NMSBA), to promote the collective interests of neuromarketing professionals around the world.
Time Warner Opens Medialab Testing Facility in NYC
- Jan 25 2012
Media and entertainment giant Time Warner has opened a media lab in New York, aiming to provide a 360 degree view of consumer behavior. The Lab features biometric monitoring and eye tracking, a 50-seat screening room, in-home living room simulation, and a live broadcast capability.
Moses Leaves EmSense to Head Ipsos Neuroscience Arm
- Dec 20 2011
In the US, EmSense’s Chief Analytics Officer Elissa Moses has left the company to join Ipsos as EVP for Neuroscience and Emotion. She starts her new job on January 3rd.
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