Pete Cape - Global Knowledge Director
Pete has over 20 years experience in Market Research. After graduating university in 1983 Pete worked in all manner of industries from the
retail trade to the music business. His career in Market Research began in 1987 working as an interviewer in the telephone unit at Audience Selection. Quickly realising, in this industry at least, that the grass really is greener on the other side he became a Research Executive the
following year. Initially a specialist in international telephone research he was a founder member of TNS Interactive in the late nineties and has concentrated on online research ever since.
Joining Survey Sampling in 2005 he oversaw the rapid development of their online
business in the UK and became Global Knowledge Director in 2006. He is a frequent speaker at conferences, seminars and training workshops around
the globe and a regular contributor to research and marketing publications.
Pete's current articles: (1)
Who’s Been a Bad Respondent? - 22 December, 09 |
