Segmentation and Modelling Nunwood Re-launches Business with CEM Focus - 1/6/12 Nunwood has re-launched its UK, US, Australian and New Zealand businesses with a new model which focuses on ‘insight-powered customer experience management’ (CEM). >> More
Research Now Adds Mosaic US Census Data - 1/6/12 Online sampling and data collection firm Research Now has integrated Experian’s latest Mosaic USA consumer lifestyle segmentation data - some of it drawn from the 2010 census - into its US research panels. >> More
KBM Group Buys Predictys - 31/5/12 WPP’s data-driven customer insights specialist KBM Group has agreed to acquire Predictys, a company specialising in digital data and campaign technology. Terms of the deal were not disclosed. >> More
Online sampling and data collection firm Research Now has integrated Experian’s latest Mosaic USA consumer lifestyle segmentation data - some of it drawn from the 2010 census - into its US research panels.
Guildford, UK-based custom panel provider EasyInsites has teamed up with Mom365, the US sister company of the UK’s Bounty Ltd, to launch a panel of new and expectant mothers.
Business networking site LinkedIn has launched two tools to enable the more than two million firms with LinkedIn Company Pages to target specific individuals and groups.
In the US, social media ad targeting specialist RadiumOne is said to be closing a $50m investment round, and has launched Via.me, a new app for iPhone and desktop. The latter allows users to manage their output and content across multiple social networks.
In the US, social media software specialist Buddy Media has acquired London-based social ad monitoring firm Brighter Option, to enable it to help marketers and agencies create, monitor and measure their Facebook campaigns. Terms of the deal were not disclosed.
US-based social media sampling firm Peanut Labs has launched a new DIY research product to provide users with access to a ‘ready-to-poll’ group of respondents.
US-based social media tracking and targeting firm Lotame and predictive segmentation specialist Alliant have joined forces to offer advertisers household targeting using purchase histories and direct marketing performance metrics.
London-based social media video ad platform Unruly Media has received $25m (£16m) in a Series A investment, which will be used to ‘aggressively accelerate’ its international expansion.
