Circana, the consumer data giant formed from the merger of IRI and NPD, has completed the acquisition of Nielsen's Marketing Mix Modelling business, around one year after first announcing the buy. More.
In Los Angeles, digital customer acquisition specialist Centerfield has announced the acquisition of consumer and expert reviews and ratings company ConsumerVoice. More.
In the US, AI-native data platform Definite has secured $10m in seed funding, with which to accelerate product development and sales and marketing hires. More.
A Modal Model of Mums - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.
FEATURED SUPPLIERS
Market Probe
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. www.marketprobe.com
Maritz Research
Maritz Research is a full service marketing research agency. We help clients achieve their full potential through understanding the attitudes and behaviour of their customers, employees and channel partners. We do that by studying the dynamics of choice, experience and loyalty. www.maritzresearch.co.uk
Consumer Knowledge Centre Ltd
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. www.consumer-knowledge.com
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. 
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. 
