Comscore has announced the departures this week of COO Greg Dale, and Frank Friedman, Head of Measurement and Chief Data and Analytics Officer. Newly appointed CEO Matt McLaughlin will officially assume their responsibilities for now. More.
US firm Pogo has raised $32 million in funding, with which to expand its AI-based research platform putting users in direct conversation with verified buyers of 'any' product, in 'a matter of hours.' More.
Shopper insights firm Behaviorally has launched Claims.AI, an AI-powered solution that predicts how on-pack claims will perform with real shoppers, in context, on the actual packaging, prior to launch. More.
A Modal Model of Mums - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.
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