US-based consumer insights firm i-Genie.ai has launched Impact IQ, which tracks social media conversations and search patterns to help brands understand how their digital marketing investments drive online engagement. Data is presented in a dashboard including the firm's agentic interface Presto. More.
Retail intelligence platform RADAR has secured $170m in Series B funding, at a valuation of $1 billion, with which to develop of next-generation sensor hardware, accelerate deployment across retailers, and expand in Canada, EMEA and Latin America. The firm also hired Abi Viswanathan as its new CFO. More.
Tom George has stepped down as CEO of Origin, the cross-media measurement initiative operated by the ISBA, after nearly four years in the role. He is replaced on an interim basis by ISBA Director of Media Steve Chester. More.
A Modal Model of Mums - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.
FEATURED SUPPLIERS
Market Probe
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. www.marketprobe.com
Maritz Research
Maritz Research is a full service marketing research agency. We help clients achieve their full potential through understanding the attitudes and behaviour of their customers, employees and channel partners. We do that by studying the dynamics of choice, experience and loyalty. www.maritzresearch.co.uk
Consumer Knowledge Centre Ltd
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. www.consumer-knowledge.com
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. 
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. 
