Global consumer intelligence group NIQ has partnered with digital analytics company Similarweb, to build a new solution helping brands, retailers and technology platforms track and evaluate purchase journeys taking place entirely within an AI environment. More.
HFS Research and Rep Data are the latest companies in the insights and analytics sector to announce MCP integrations. Clients of analyst firm HFS can now access its research directly through the major LLMs, while users of Rep Data's Research Desk can use them to set up and launch fieldwork. More.
Creative and marketing software giant Adobe has acquired an Indian start-up, Rilo, which focuses on marketing intelligence and the automation of marketing processes. Financial terms were not disclosed. More.
A Modal Model of Mums - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.
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Maritz Research is a full service marketing research agency. We help clients achieve their full potential through understanding the attitudes and behaviour of their customers, employees and channel partners. We do that by studying the dynamics of choice, experience and loyalty. www.maritzresearch.co.uk
Consumer Knowledge Centre Ltd
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. www.consumer-knowledge.com
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. 
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. 
