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Social Media Monitoring
16/6/26
Pinterest's performance TV advertising platform tvScientific has announced a new tool called Creative Advisor, promising to help advertisers optimize their CTV creative for maximum return on media investment. More.
Omnichannel ad group Mediaocean has unveiled NIVO AI, a suite of agents building on the Orchestrator 'superagent' launched by its subsidiary Innovid last year, and bringing together intelligence, orchestration and execution to promise 'a more connected way of running advertising'. More.
In Ventura, California, ad tech company The Trade Desk has appointed Sarah Gavin as Chief Marketing Officer and EVP. She is based in the Bellevue office and reports directly to CEO and founder Jeff Green. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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