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Social Media Monitoring
15/11/24
In the US, radio audience research firm Coleman Insights has launched an attribution platform called Validate, which helps stations demonstrate to advertisers how their campaigns across broadcast, streaming radio and podcast generate impressions and drive traffic to web sites. More.
New York-based video campaign delivery and analysis firm Simulmedia has launched Skybeam, a CTV ad platform which it says is 'designed to make high-impact TV campaigns accessible to everyone... with no complex tech or giant budgets required'. The platform includes tools to forecast and track performance. More.
Comscore has reported third quarter revenue of $88.5m, down 2.7% from a year previously, and constant currency adjusted EBITDA almost unchanged at $12.4m. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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