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 RECENT NEWS ITEMS |
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Social Media Monitoring
2/10/26
In the US, ad platform Infillion has announced the acquisition of location intelligence platform Foursquare, and will combine its real-world visitation data with Catalina's purchase intelligence to help advertisers link campaign activity to store visits and real-world purchases. More.
Copenhagen company Good Tape is being bought by its management from its previous owner, Danish media outlet Zetland. As part of the MBO, the firm has raised EUR 600k from Nordic Makers, whose partner Alexander Aghassipour has joined Good Tape's board. More.
Real estate solutions company HomeServices of America has acquired 1000WATT, which provides strategy, research and creative focused on the residential market. HomeServices says the move supports its evolution 'from a quiet industry juggernaut to a leading voice for consumers and real estate professionals.' More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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