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 RECENT NEWS ITEMS |
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Social Media Monitoring
8/4/25
Origin, the the cross-media measurement initiative set up by the UK's ISBA, has announced the appointment of three auditing bodies - Pure X Media, ABC and Milton Data - to evaluate core elements of its methodology. More.
Comscore has received MRC accreditation for a household-level TV measurement service. The award specifically covers the firm's household, age and gender 'households with' demographics, in its national and local TV Time-Based Grid reports. More.
In Chicago, social media-based product and message testing specialist Orchard has appointed Ini Inyang as Account Growth Director, as it looks for rapid expansion on the back of a recent round of investment. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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