 |
|
 RECENT NEWS ITEMS |
|
| |
Social Media Monitoring
23/7/26
In the US, marketing platform Uptempo has upgraded its MMM (Marketing Mix Modelling) offer with the launch of Uptempo Marketing Analytics, allowing marketers to measure the incremental revenue impact of their ad spend using the data they already have. More.
Video platform and ad tech company Dailymotion Advertising has launched 'Pulse in the UK', a platform using first-party viewing data from millions of subscribers to help brands target and reach audiences. More.
Ipsos has reported revenue of EUR 615.2 million in the second quarter, representing organic growth of 3.0% - a significant rebound after a challenging Q1. More.
View all related news items
|
|
|
|
|
|
|
|
Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
|
Back to 