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RECENT NEWS ITEMS

Social Media Monitoring

Funds for Intent Data / ABM Software Firm BambooBox

2/4/26

ABM software firm BambooBox has raised $6.6 million in funding, with which to scale its b2b AI solutions and expand globally. More.

BBC Intelligence Veteran Foucat Joins Publisher Hearst

1/4/26

Former BBC Studios Business Intelligence Director Sylvain Foucat has joined publisher Hearst UK as Head of Revenue Optimisation. More.

Sprinklr Partners with CreatorIQ

1/4/26

Unified CXM company Sprinklr has announced a strategic partnership and integration with creator marketing and benchmarking specialist CreatorIQ. The deal brings together creator intelligence, social media management and paid activation in a 'more connected marketing ecosystem'. More.

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Social Media Monitoring - Relevant Associations

The European Interactive Advertising Association

EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.

WOMMA - The Word of Mouth Marketing Association

WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.

The site carries a selection of useful downloads such as a metrics best practice guidebook

The ARF's Online Research Quality Council

The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research.

The site has a detailed Knowledge Sharing section to Build Online Research Quality.