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Social Media Monitoring
15/10/25
B2B marketing data platform Dreamdata has raised $55m in Series B funding, with which to expand its AI-driven analytics and activation features, and enhance its software to deliver more predictive insights and improve client workflows. More.
In the US, CTV ad tech platform MNTN is partnering with marketing measurement firm Haus, promising advertisers 'a clearer and more science-backed view' of the performance of their CTV ads. More.
In the UK, The Female Lead, the non-profit organisation set up a decade ago by customer data pioneer Edwina Dunn, has launched a new creative agency called Tandem, fuelled by data and insight from a community of nearly nine million women worldwide. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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