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 RECENT NEWS ITEMS |
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Social Media Monitoring
12/12/25
Visual search and discovery platform Pinterest has agreed to acquire CTV performance ad platform tvScientific, and will combine its 'intent-rich' audience signals with the acquired company's CTV engine, allowing marketers to measure how TV lifts the results of their performance ad campaigns. More.
Kantar has appointed Greg Friend as SVP, Head of Media Product for North America, based in Chicago. More.
US firm MarketCast has appointed Lana Busignani as Chief Executive, Paul Shortley as Chief Revenue Officer and Kerel Cooper as Chief Marketing Officer. The company says the new senior team's arrival coincides with it gearing up to launch a new ad testing platform called Total Effect. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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