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Social Media Monitoring
17/1/25
London-based alternative investment firm H.I.G. Capital will pay around $1 billion to acquire 100% of Kantar Media, the audience measurement firm announced today. The firms say they expect the deal to close later this year. More.
Nielsen has appointed former TikTok and Revolut exec Inam Mahmood as its new General Manager, Audience Measurement for EMEA, based in London. More.
Comscore's Chief Innovation Officer David Algranati will depart the company sometime this quarter, according to a brief SEC regulatory filing. No reason has been specified and the company has not yet named a successor. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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