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 RECENT NEWS ITEMS |
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Social Media Monitoring
6/11/25
Customer engagement platform MoEngage has secured $100m in funding, with which to accelerate product innovation, fuel global expansion, and strengthen its teams across North America and EMEA. More.
Insights-led consulting and marketing firm Bovitz has appointed high profile ad industry exec Cheryl Berman as Chief Creative Officer, helping to shape strategy in both the insights and marketing services practices. More.
MrWeb, the publisher of Daily Research News, has appointed Sophie Goddard as Sales Director, focused on developing the firm's advertising client base both for the news emails and online presence. The latter now includes both mrweb.com and the InsightClopedia (IC). More.
View all related news items
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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