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 RECENT NEWS ITEMS |
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Social Media Monitoring
6/1/26
Media measurement and optimization platform Integral Ad Science (IAS) has appointed longstanding LinkedIn exec Melissa Furze as Head of Data Science. More.
Comscore has added new program-level capabilities to its Content Measurement offer (CCM), promising media companies, advertisers and agencies more visibility into how audiences engage with content down to the series and episode level, on a daily basis, for both linear TV and streaming. More.
In the US, marketing measurement software specialist Slingwave has launched an AI-native marketing attribution and scenario testing platform for eCommerce and direct-to-consumer brands. More.
View all related news items
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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