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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
24/4/25
Verian - known until recently as Kantar Public - is launching a new unit called the Institute for Public Impact. Meanwhile current Chief Executive Dr Michelle Harrison will move to the role of Verian President, with COO Philippa Edward stepping up to the CEO role. More.
Predictive advertising company Cadent + AdTheorent has unified its brand (it's now simply Cadent), launched a new platform, and appointed Netflix, Snap, Hulu and NBCUniversal veteran Peter Naylor to its Board as an Independent Director. More.
Social media management and intelligence specialist Respondology has closed a $5m Series A-1 round of funding, which it says will accelerate product development, help expand its team and scale go-to-market efforts. Plans include the launch of a third flagship product to join its 'Moderate' and Discover' offerings. More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
FEATURES
The Internal Network: making sure that Facebook is not the only game in town
by Steve Cooke - Steve Cooke Consulting
Outage or Outrage
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Ethics and Social Media Research
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Ray Poynter's The Handbook of Online and Social Research Reviewed by Teresa Lynch
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Ipsos MORI
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