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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
16/6/26
Pinterest's performance TV advertising platform tvScientific has announced a new tool called Creative Advisor, promising to help advertisers optimize their CTV creative for maximum return on media investment. More.
Omnichannel ad group Mediaocean has unveiled NIVO AI, a suite of agents building on the Orchestrator 'superagent' launched by its subsidiary Innovid last year, and bringing together intelligence, orchestration and execution to promise 'a more connected way of running advertising'. More.
In Ventura, California, ad tech company The Trade Desk has appointed Sarah Gavin as Chief Marketing Officer and EVP. She is based in the Bellevue office and reports directly to CEO and founder Jeff Green. More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
FEATURES
The Internal Network: making sure that Facebook is not the only game in town
by Steve Cooke - Steve Cooke Consulting
Outage or Outrage
by Michalis Michael - Founder and MD of DigitalMR
Ethics and Social Media Research
by Peter Milla - Information Technology and Privacy Consultant
Getting Started With Social Media Research by Maria Ogneva - Director of Social Media, Attensity
Ray Poynter's The Handbook of Online and Social Research Reviewed by Teresa Lynch
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CURRENT JOBS IN THIS SECTOR
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Ipsos MORI
 Ipsos MORI, is a leading UK research company with global reach. The company Specializes in Advertising, Loyalty, Marketing, Media, Social and Political, and Reputation research. www.ipsos-mori.com
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 Join the Dots
We connect primary research with the latest consumer thinking to give you a bigger picture. We help you understand your customers, navigate change, and capitalise on opportunities. In short, we join the dots. www.jointhedotsmr.com
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