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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
14/10/25
In the UK, The Female Lead, the non-profit organisation set up a decade ago by customer data pioneer Edwina Dunn, has launched a new creative agency called Tandem, fuelled by data and insight from a community of nearly nine million women worldwide. More.
Attribution specialist Northbeam has launched a new model called Clicks + Deterministic Views, promising marketers 'a complete picture of how campaigns drive purchases.' It has also announced an unspecified amount of strategic growth investment. More.
In San Francisco, sales automation platform SugarCRM has recently appointed Maksim Ovsyannikov as Chief Product Officer. More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
FEATURES
The Internal Network: making sure that Facebook is not the only game in town
by Steve Cooke - Steve Cooke Consulting
Outage or Outrage
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Ethics and Social Media Research
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Getting Started With Social Media Research by Maria Ogneva - Director of Social Media, Attensity
Ray Poynter's The Handbook of Online and Social Research Reviewed by Teresa Lynch
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