 | 
|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
19/12/24
This issue covers two days' news and is the last DRNO of 2024. It's been a busy year for us, and has finished with a flurry of ad bookings which bode very well for the next one. We'd like to thank you all for your support and interest and wish you a Merry Christmas, a restful break and a wonderful 2025. More.
'Challenger' marcoms group Stagwell has agreed to acquire Colgne, Germany-based media monitoring firm UNICEPTA, which will join the 'PRophet' comms tech suite within the Stagwell Marketing Cloud. The buy is Stagwell's tenth of the year. More.
Nielsen has enhanced its Outcomes measurement suite via a collaboration with attention measurement firm Realeyes. The upgrade aims to 'bridge creative evaluation with brand and sales lift' to help clients produce more effective ads. More.
View all related news items | | | | |
|
|
| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
FEATURES
The Internal Network: making sure that Facebook is not the only game in town
by Steve Cooke - Steve Cooke Consulting
Outage or Outrage
by Michalis Michael - Founder and MD of DigitalMR
Ethics and Social Media Research
by Peter Milla - Information Technology and Privacy Consultant
Getting Started With Social Media Research by Maria Ogneva - Director of Social Media, Attensity
Ray Poynter's The Handbook of Online and Social Research Reviewed by Teresa Lynch
Are you listening? by A J Johnson - Vice President, Ipsos Open Thinking Exchange
CURRENT JOBS IN THIS SECTOR
Account Manager - Social - Qual and Quant Sydney
AD / RD - Quant - Media and Brands London
Insight Manager - Creative / Digital London
Head of Qualitative Research - Innovative Insight Consultancy Central London
Associate, Respondent Acquisition Toronto, ON, Canada
Director - Digital / Social Media Insight London
Brand Analyst, Social Media Central London
Community Manager Cincinnati, OH, USA
>> More jobs in this sector>> View all jobs on MrWeb
FEATURED SUPPLIERS | |
Ipsos MORI
 Ipsos MORI, is a leading UK research company with global reach. The company Specializes in Advertising, Loyalty, Marketing, Media, Social and Political, and Reputation research. www.ipsos-mori.com
|
|
 Join the Dots
We connect primary research with the latest consumer thinking to give you a bigger picture. We help you understand your customers, navigate change, and capitalise on opportunities. In short, we join the dots. www.jointhedotsmr.com
|
eDigitalResearch Ltd
 eDigital is a leading provider of digital market research, enabling our clients to make critical business decisions using comprehensive consumer insight and informed direction. www.edigitalresearch.com
|
|
ALL SUPPLIERS
Attentio -
beRelevant -
Buzznumbers -
Constant Contact -
eDigital -
ForeSee Results -
FreshNetworks -
HarrisInteractive -
Lotame -
MarketTools -
McKinsey -
Nielsen -
NM Incite -
NutShell Mail -
Omniture -
Verve -
Virtual Surveys -
Visible Technologies -
Vision Critical -
Zoomerang
Please email if there are any relevant agencies you don't see listed here. A rapidly expanding sector! |
