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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
17/1/25
London-based alternative investment firm H.I.G. Capital will pay around $1 billion to acquire 100% of Kantar Media, the audience measurement firm announced today. The firms say they expect the deal to close later this year. More.
Nielsen has appointed former TikTok and Revolut exec Inam Mahmood as its new General Manager, Audience Measurement for EMEA, based in London. More.
Comscore's Chief Innovation Officer David Algranati will depart the company sometime this quarter, according to a brief SEC regulatory filing. No reason has been specified and the company has not yet named a successor. More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
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The Internal Network: making sure that Facebook is not the only game in town
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