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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
15/5/26
With the World Cup imminent, Sports marketing agency Ten Toes has launched Ten Beat, described as 'sport's first million-persona intelligence platform,' providing brands, rightsholders and broadcasters with an immediate take on what fans think on 'any question, in any market, at any moment.' More.
Digital ad trade body the Interactive Advertising Bureau (IAB) has published a draft of its Campaign Data Standards, for public comment, Part of the association's Project Eidos initiative, the Standards propose a consistent, interoperable framework for structuring campaign data. More.
In the US, revenue intelligence platform 6sense has rolled out its recently-launched conversational AI interface RevvyAI to its Sales Intelligence customers, at no extra cost; and in open Beta for its Revenue Marketing clients. The firm also added three new enterprise-grade security capabilities. More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
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The Internal Network: making sure that Facebook is not the only game in town
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