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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
12/9/25
A day after DRNO reported Nielsen's planned withdrawal from the South African audience measurement market, BRC has announced the appointment of its successor. The ad currency body has chosen GfK - now part of former Nielsen division NIQ - to design and deploy a new 'Total Video Measurement' service. More.
Nielsen has a new multi-year measurement deal with Warner Bros. Discovery (WBD), covering data for all the latter's platforms across linear and streaming video. More.
Nielsen is to withdraw from its provision of TV audience measurement in South Africa within the next twelve months, according to reports. A deal with an alternative provider for ad currency ratings is said to be close. More.
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