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|  RECENT NEWS ITEMS | | | |  Social Media Monitoring 
23/7/26
In the US, marketing platform Uptempo has upgraded its MMM (Marketing Mix Modelling) offer with the launch of Uptempo Marketing Analytics, allowing marketers to measure the incremental revenue impact of their ad spend using the data they already have. More.
23/7/26
Video platform and ad tech company Dailymotion Advertising has launched 'Pulse in the UK', a platform using first-party viewing data from millions of subscribers to help brands target and reach audiences. More.
21/7/26
Ipsos has reported revenue of EUR 615.2 million in the second quarter, representing organic growth of 3.0% - a significant rebound after a challenging Q1. More.
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 | What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
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The Internal Network: making sure that Facebook is not the only game in town
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