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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
15/11/24
In the US, radio audience research firm Coleman Insights has launched an attribution platform called Validate, which helps stations demonstrate to advertisers how their campaigns across broadcast, streaming radio and podcast generate impressions and drive traffic to web sites. More.
New York-based video campaign delivery and analysis firm Simulmedia has launched Skybeam, a CTV ad platform which it says is 'designed to make high-impact TV campaigns accessible to everyone... with no complex tech or giant budgets required'. The platform includes tools to forecast and track performance. More.
Comscore has reported third quarter revenue of $88.5m, down 2.7% from a year previously, and constant currency adjusted EBITDA almost unchanged at $12.4m. More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
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