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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
6/1/26
Media measurement and optimization platform Integral Ad Science (IAS) has appointed longstanding LinkedIn exec Melissa Furze as Head of Data Science. More.
Comscore has added new program-level capabilities to its Content Measurement offer (CCM), promising media companies, advertisers and agencies more visibility into how audiences engage with content down to the series and episode level, on a daily basis, for both linear TV and streaming. More.
In the US, marketing measurement software specialist Slingwave has launched an AI-native marketing attribution and scenario testing platform for eCommerce and direct-to-consumer brands. More.
View all related news items | | | | |
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
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The Internal Network: making sure that Facebook is not the only game in town
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