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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
20/8/26
Due to holidays, and following a similar pattern to last summer, Daily Research News will not publish tomorrow (Friday) evening and will also miss one day next week, in addition to the UK public holiday on August 31st. More.
In the US, the NFL has expressed concerns about Nielsen's forthcoming methodological changes, claiming they are 'overly rushed'. Nielsen says it has worked closely with clients, sports leagues and industry regulators to develop the new approaches and the majority support them. More.
Cross-channel marketing platform Attentive has announced the general availability of AI Grow, an AI-driven subscriber list growth product that analyzes site visitor behavior in real time, to target and optimize email and SMS sign-up invitations for visitor conversion. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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