MrWeb - The Marketing Research Industry Online

	Web Traffic Monitoring

Back to Web Traffic Monitoring

RECENT NEWS ITEMS

Web Traffic Monitoring

Radiocentre Research Leader Mark Barber to Step Down

9/10/26

UK commercial radio industry body Radiocentre has announced that its Planning Director Mark Barber will step down from the role after more than 25 years. More.

Hightouch Hires General Manager for EMEA

9/10/26

Marketing data firm Hightouch has named Matthew Lubeck as General Manager, EMEA. Lubeck will be based in London and will lead the company's GTM functions across the region. More.

CX Specialist Siena Raises $17 million Series A

9/10/26

New York-based Siena, an AI-driven CX platform which automates customer interactions for consumer brands, has secured $17 million in Series A funding, with which to build more autonomous agents and achieve its aim of becoming 'the Agent of Record for consumer brands.' More.

View all related news items

Web Stats and Analysis Associations

IAB - the Interactive Advertising Bureau

The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.

The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices

Also a detailed Glossary of online advertising terms.

The Web Analytics Association

The WAA is the US-based association for the profession.

The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.

The European Interactive Advertising Association

EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.