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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
7/11/25
Streaming pioneer Netflix has unveiled a new metric, 'Monthly Active Viewers' or MAVs, approximating the number of people reached by its ads. More.
Boston, US-based online visibility platform Semrush Holdings has reported 15% revenue growth to $112.1m in the third quarter, but made a loss from operations of $4.5m, compared to income of $1.7m a year earlier. More.
In the US, video audience measurement firm iSpot has announced a partnership with search intelligence provider Captify, allowing clients to integrate search outcome data segments with always-on audience measurement for TV and video advertising. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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