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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
12/12/25
Visual search and discovery platform Pinterest has agreed to acquire CTV performance ad platform tvScientific, and will combine its 'intent-rich' audience signals with the acquired company's CTV engine, allowing marketers to measure how TV lifts the results of their performance ad campaigns. More.
Kantar has appointed Greg Friend as SVP, Head of Media Product for North America, based in Chicago. More.
US firm MarketCast has appointed Lana Busignani as Chief Executive, Paul Shortley as Chief Revenue Officer and Kerel Cooper as Chief Marketing Officer. The company says the new senior team's arrival coincides with it gearing up to launch a new ad testing platform called Total Effect. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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