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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
6/10/26
Advertising and commerce tech company InMobi has unveiled Mobius, a system which evaluates available ad options against a client-defined outcome, selects what runs, and measures results to inform subsequent decisions. More.
On Device has launched an API for its brand lift data, promising clients direct access to data connecting advertising exposure with verified brand outcomes. More.
A new Californian law will protect insight firms from 'abusive litigation,' including cases brought against companies for cookies, online ad tracking and audience measurement - even where these only involve use of an IP address. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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