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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
22/10/26
Netflix has launched the Netflix Pixel, which it says will help marketers establish consistent measures of 'more than twenty' lower-funnel business outcomes such as conversions; and give them new options for segmentation and targeting. More.
CX, EX and survey software platform Netigate has retired the Mopinion brand, having acquired the company a year ago. Mopinion is now Netigate Digital, with the platforms integrated and new capabilities added to help clients understand 'the complete customer experience.' More.
Comscore is to report trends in US share of ad exposure across television viewing platforms on a monthly basis. The move reflects its view that 'viewership no longer serves as a sufficient proxy for ad-addressable audiences'. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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