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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
19/6/26
InMarket, an outcomes intelligence specialist based in Austin, Texas, is launching Maestro, an agentic AI tool which connects every brand's campaign decisions to real-world consumer outcomes. More.
Retail data company dunnhumby has launched the 'dunnhumby network alliance', billed as an antidote to the siloed nature of retail media data, and giving clients access to audiences and inventory across a range of retailers, audience providers and media owners. More.
In London, independent cross-media measurement specialist AudienceProject has announced a direct integration with Pinterest, providing measurement of campaigns on the global visual search and discovery platform for advertisers and agencies. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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