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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
24/8/26
Californian marketing data firm Hightouch has appointed twenty-year Google veteran Jitendra Kumar as Head of Commercial, Advertising. More.
In Sydney, Australia, streaming services trade body the Video Futures Collective (VFC) has announced a deal with Copenhagen-based measurement specialist AudienceProject, to develop what it claims is the country's 'first' independent cross-media audience measurement solution. More.
From today, 24th August, YouTube will count a video as viewed as soon as the video starts playing or a viewer starts watching a live broadcast - matching the way TikTok and Instagram already produce their counts. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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