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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
19/12/24
This issue covers two days' news and is the last DRNO of 2024. It's been a busy year for us, and has finished with a flurry of ad bookings which bode very well for the next one. We'd like to thank you all for your support and interest and wish you a Merry Christmas, a restful break and a wonderful 2025. More.
'Challenger' marcoms group Stagwell has agreed to acquire Colgne, Germany-based media monitoring firm UNICEPTA, which will join the 'PRophet' comms tech suite within the Stagwell Marketing Cloud. The buy is Stagwell's tenth of the year. More.
Nielsen has enhanced its Outcomes measurement suite via a collaboration with attention measurement firm Realeyes. The upgrade aims to 'bridge creative evaluation with brand and sales lift' to help clients produce more effective ads. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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