 |
|
 RECENT NEWS ITEMS |
|
| |
Web Traffic Monitoring
1/7/25
Australian video audience measurement body OzTAM has launched Streamscape, its new quarterly report providing a unified, independent view of all video consumption in Australia, across platforms and demographics. More.
In New York, digital ad trade association the Interactive Advertising Bureau (IAB), has developed a resource aiming to bring 'clarity, consistency and confidence' to media campaigns in gaming environments. More.
In North America, Kantar has appointed Jeremy Coen as Chief Brand Solutions Officer, North America, and Aaron Smith as Managing Partner, Strategic Consulting. More.
View all related news items
|
|
|
|
|
|
|
|
Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
|
Back to 