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Web Traffic Monitoring

Richardson Promoted to Global CFO at Fifty5Blue

23/10/26

Media measurement group Fifty5Blue has promoted Giles Richardson to Global Chief Financial Officer, replacing Rainer Fuchs. Richardson had served as interim CFO prior to Fuchs' appointment in September last year. More.

Brand Lift Partnership for Happydemics and Nexxen

23/10/26

Paris-based cross-channel measurement firm Happydemics has partnered with ad tech platform Nexxen, providing third-party brand lift measurement to the latter's advertisers across the UK and Australia. More.

Respectable Growth in Q3 for Ipsos

22/10/26

Ipsos has announced revenue of EUR 636.2 million for the third quarter, flat on a reported basis but representing organic growth of 2.0%. Growth was driven by strong performances in EMEA, China and the Citizens business. More.

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Web Stats and Analysis Associations

IAB - the Interactive Advertising Bureau

The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.

The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices

Also a detailed Glossary of online advertising terms.

The Web Analytics Association

The WAA is the US-based association for the profession.

The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.

The European Interactive Advertising Association

EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.