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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
28/10/26
Comscore has extended a partnership with independent sell-side advertising company Magnite, bringing Proximic's Predictive Audiences, contextual intelligence and ID-free activation capabilities into Magnite's SpringServe video platform. More.
Cross-media measurement company AudienceProject has announced a partnership with xpln.ai, which helps advertisers measure and optimise attention. The deal promises insights into the 'attentive reach' of campaigns. More.
Local performance ad platform Madhive has announced a partnership with AdImpact, bringing competitive spend data to local media buyers and sellers across both linear and connected television (CTV), Benefits include the ability to drive incremental reach and target new audiences. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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