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RECENT NEWS ITEMS

Web Traffic Monitoring

Product Leader Promotion for Qualtrics

10/7/26

Experience management firm Qualtrics has promoted Ken Hoang to SVP Product, leading the company's Product Management and Design organization. More.

Kantar Veteran Joins Ipsos to Lead BHT Innovation

9/7/26

Ipsos has appointed long-time Kantar executive Jorge Alagón as Chief Innovation Officer within its Brand Health Tracking business, Ipsos BHT. He reports to Global Service Line Leader BHT, Benoit Tranzer. More.

6sense Hires CRO and Promotes for Top Legal Role

9/7/26

B2B marketing intelligence platform 6sense has appointed Micki Howl as Chief Revenue Officer, and promoted Krystal Ziegler to General Counsel. More.

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Web Stats and Analysis Associations

IAB - the Interactive Advertising Bureau

The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.

The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices

Also a detailed Glossary of online advertising terms.

The Web Analytics Association

The WAA is the US-based association for the profession.

The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.

The European Interactive Advertising Association

EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.