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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
27/11/25
In New York, data firm Zeta Global has completed the acquisition of the enterprise software business of Marigold, for a total maximum consideration of $325m. The buy enlarges its global footprint and strengthens the Zeta Marketing Platform, including loyalty, omni-channel engagement and personalization tools. More.
Genius Sports, which serves as a data, tech and broadcast partner for the global sports, betting and media ecosystem, has announced a partnership with the sports division of Publicis, aiming to 'reshape the future of fan engagement' via its proprietary sports advertising platform FANHub. More.
UK-based trade body the ASC (Association for Survey Computing) has launched the 'Research Technologist Hall of Fame', an ongoing initiative to recognise, celebrate and honour outstanding contributors to the field. Ipsos will help to support the costs of running it. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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