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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
15/5/26
Global consumer intelligence firm NIQ has announced revenue of $1,072.7 million for the first quarter, a reported increase of 11.1% increase, with organic growth of 5.1% at constant currency. Adjusted EBITDA rose 19.1% to $224.8 million. More.
Digital ad trade body the Interactive Advertising Bureau (IAB) has published a draft of its Campaign Data Standards, for public comment, Part of the association's Project Eidos initiative, the Standards propose a consistent, interoperable framework for structuring campaign data. More.
In the US, revenue intelligence platform 6sense has rolled out its recently-launched conversational AI interface RevvyAI to its Sales Intelligence customers, at no extra cost; and in open Beta for its Revenue Marketing clients. The firm also added three new enterprise-grade security capabilities. More.
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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