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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
2/4/26
Former Kantar digital leader Meheer Thakare has joined Google, as part of its Data, Measurement & Analytics team. More.
Omniscient, whose synthesized, real-time decision intelligence solution is targeted at boards and company execs, has closed a $4.1 million pre-seed funding round, with which to expand its operations and drive further development of its software platform. More.
ABM software firm BambooBox has raised $6.6 million in funding, with which to scale its b2b AI solutions and expand globally. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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