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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
3/6/26
independent European research and advisory firm Blauw has acquired a majority stake in SponsWatch, a Stockholm-based sponsorship media analytics platform. More.
NYC-based social media video intelligence and marketing platform Plot has secured $10 million in funding, with which to scale its engineering team, expand its platform infrastructure, and speed the rollout of agentic creator sourcing and consumer research capabilities. More.
Agentic customer intelligence and personalization platform OuterSignal has acquired Monocle, an AI-powered lifecycle marketing platform for ecommerce and DTC brands. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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