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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
13/5/26
Nine major US broadcasters and publishers have announced a new initiative in partnership with technology company OpenAP, promising advertisers a standardized way to connect first party outcome data to campaign exposure data across linear and streaming TV. More.
Consumer intelligence specialist MRI-Simmons is offering help for local media planners with the launch of a new study promising insights into evolving media habits and other consumer behavior, across 205 local US markets. The new offering combines data from two existing products. More.
US company Orbweaver, a provider of data integration, quoting and sales automation solutions for the electronics industry, is acquiring Budde Marketing Systems, specialist in POS data management and channel performance analytics. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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