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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
2/7/25
Customer voice analysis and feedback platform Deeto has secured $12.5m in Series A funding, with which to continue scaling its platform and to expand its AI capabilities. The frim is headquartered in New York City. More.
Insights, marketing and innovation group Material has announced a strategic partnership with digital experience platform provider Optimizely. More.
Atlanta, GA-based predictive analytics and marketing data firm AnalyticsIQ has been acquired by Alliant, a player in the same space owned by Philadelphia-based buyout firm Inverness Graham. Scarlett Shipp, currently CEO of AnalyticsIQ, will now lead the combined business. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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