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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
6/3/26
Attention tech company Lumen Research is teaming up with Netflix to help advertisers measure the attention paid to their ads across the streaming pioneer's global ad-supported CTV, desktop and mobile inventory. More.
In Texas, reputation intelligence platform AlphaMetricx has added new conversational AI capabilities, promising communications teams a simpler way to interact with their reputation data. More.
Amit Adarkar has joined i Genie as its India CEO, shortly after stepping down from the same role at Ipsos. He will lead the formal entry of the AI-powered platform into the country, and its expansion across the Middle East and the Asia Pacific region. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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