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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
28/1/26
Google has this month issued both Kantar Media and Barb with 'cease-and-desist' letters, according to reports, suggesting they have exceeded the terms of last year's agreement to measure the audience for creator-driven content on YouTube. More.
In London, consultancy firm Independent Marketing Sciences (IMS) has launched an econometric tool called BrandEquity ROI, assessing the impact of brand marketing on long term business performance. More.
US-based B2B intent data and GTM solutions provider Intentsify has acquired Salutary Data, which provides 'highly curated' contacts and company intelligence. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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