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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
22/5/26
Retail data and customer loyalty pioneer dunnhumby is getting a new Chief Executive: Jamie Samaha will take over from 20th July, succeeding Josh Bottomley, who has decided to step down. More.
US company AppsFlyer has launched a web version of its long-established mobile attribution service. The release of Web Performance Measurement promises marketers 'one independent source of truth across web and mobile.' More.
New York firm RMTLabs has launched Resonance OS, which it says is the first targeting platform to connect neuroscience-validated motivational profiles of viewers, content and creative with real-time programmatic activation across major media channels. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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