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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
16/10/26
British company TV Beat is to replace Nielsen as provider of New Zealand's TV audience measurement contract, according to reports. TV Beat will operate a new solution based on first-party viewing data and combining ratings for broadcast and streaming video. More.
Communications intelligence firm Smarsh has appointed Alessandro Silva as its first Chief Growth Officer, responsible for drawing up a unified commercial strategy for its Enterprise, Corporate, Public Sector, and Global Channel business units, as well as driving a new phase of international growth. More.
Performance advertising company Moloco has announced a partnership with Haus, promising clients independent, third-party incrementality measurement and decision-making for mobile app and CTV campaigns. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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