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RECENT NEWS ITEMS

Web Traffic Monitoring

Comscore Cutting Costs as Revenue, Profit Slip

3/11/26

Comscore has reported Q3 revenue of $76.2 million, representing a 4.1% like-for-like (LFL) decline; and adjusted EBITDA down nearly a half to $5.8m. The digital audience pioneer has recently started 'aggressive actions to rationalize its operational footprint.' More.

Fast-Growing xpln.ai Creates New Regional CCO Roles

3/11/26

Attention intelligence platform xpln.ai has promoted Dominic Di Talamo and Massi Mekla to new Chief Commercial Officer posts, respectively covering Northern and Southern Europe. Di Talamo's role also includes 'Growth Markets' in APAC and the Middle East. More.

Smartly Adds Forecasting and Incrementality Tool

3/11/26

Ad tech company Smartly has launched a marketing intelligence and planning tool called Intelligence Pro, which uses causal inference models to help users understand incrementality and business impact. More.

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Web Stats and Analysis Associations

IAB - the Interactive Advertising Bureau

The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.

The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices

Also a detailed Glossary of online advertising terms.

The Web Analytics Association

The WAA is the US-based association for the profession.

The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.

The European Interactive Advertising Association

EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.