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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
27/2/26
Manchester, UK-headquartered behavioural data company RealityMine has appointed Phil Miles, a member of its Board since 2024 and a former Managing Director at Google and YouTube, as its new Chairman. More.
US-based ad platform Infillion, the company that bought MediaMath in 2023, has announced the acquisition of veteran purchase intelligence company Catalina. Financial terms were not disclosed. More.
Ad effectiveness platform System1 has appointed Mohan (Mo) Taylor as Chief Product and Technology Officer; moved Orlando Wood to Chief Creative Officer; and promoted both Andrew Tindall and Tristan Findlay to separate Chief Growth Officer roles. Chief Customer Officer Jon Evans departs the firm. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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