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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
6/11/26
Montreal, Canada-based holding company Avenir Global, the parent of Thinks Insight, has acquired Marker Collective, from British group Next 15, In addition to Marker's 3 PR agencies Archetype, Nectar and Outcast, the buy includes an underlying media intelligence platform, Delve. More.
Indian media research body MRUCI has given further details of its progress in reviving the Indian Readership Survey (IRS), which promises the country a unified cross-media currency; and has appointed research firm Inteliphyle to manage the study, and the separate fieldwork firms involved. More.
CX platform Sprinklr has announced three new leadership appointments: Jamie Thompson joins as Global Head of Services and Support, Jack Nichols as SVP Product Management for Sprinklr Service, and Mike Conlon as SVP, Global Alliances & Partnerships. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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