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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
21/1/26
In the US, game infrastructure platform Gamebeast has acquired RTrack, an MR solution for developers, researchers and enterprises focused on the Roblox gaming world. More.
In the US, the Media Rating Council (MRC) has granted initial accreditation to the ARF's DASH TV Universe Study, which provides comprehensive estimates of consumer television footprints across connections, services and devices. More.
Advertising data and planning tech company Guideline has grown its senior leadership team with the appointments of Steve Silvers as Chief Product Officer, Michael Laxineta as SVP, North American Data, and Vivian Herron as SVP of Sales, North America Brands and Agencies. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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