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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
22/10/25
California-based Auxia, which describes itself as the first Agentic Customer Journey Orchestration Platform, has announced an AI-based redesign and 'transformation' of its platform, promising marketers 'a unified space to design, optimize, and analyze every customer journey.' More.
In Los Angeles, creator marketing and benchmarking specialist CreatorIQ has launched a solution called SafeIQ, using multimodal detection and contextual insights to proactively evaluate creators for suitability and mitigate risk, in 'near real time.' More.
US-based media intelligence company Samba TV is the latest partner for the ANA's cross-media measurement subsidiary Aquila, adding its streaming video measurement data to the initiative. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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