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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
30/9/26
Fifty5Blue - previously Kantar Media - has been selected by beIN MEDIA GROUP to design and run a unified audience measurement system across 24 markets in the Middle East and North Africa (MENA). The three-year contract will be serviced by a combination of return-path and streaming usage data. More.
eMedia Monitor (eMM), which provides real-time tracking of radio, TV and online video and audio, has hired senior PR and marketing tech executive Larry Thomas as Vice President, Americas. More.
Copenhagen-based cross-media measurement platform AudienceProject has expanded its partnership with Netflix, building on a direct integration launched last year. The streaming TV pioneer will now use AudienceProject's reports and Elevate system to prove, illustrate and detail the impact of its ad inventory. More.
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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