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RECENT NEWS ITEMS

Web Traffic Monitoring

AppsFlyer Integrates Attribution for Mobile and Web

21/5/26

US company AppsFlyer has launched a web version of its long-established mobile attribution service. The release of Web Performance Measurement promises marketers 'one independent source of truth across web and mobile.' More.

RMT Unveils Neuro-Motivation Targeting Platform

21/5/26

New York firm RMTLabs has launched Resonance OS, which it says is the first targeting platform to connect neuroscience-validated motivational profiles of viewers, content and creative with real-time programmatic activation across major media channels. More.

i-Genie Unveils Online Engagement Tracker

20/5/26

US-based consumer insights firm i-Genie.ai has launched Impact IQ, which tracks social media conversations and search patterns to help brands understand how their digital marketing investments drive online engagement. Data is presented in a dashboard including the firm's agentic interface Presto. More.

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Web Stats and Analysis Associations

IAB - the Interactive Advertising Bureau

The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.

The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices

Also a detailed Glossary of online advertising terms.

The Web Analytics Association

The WAA is the US-based association for the profession.

The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.

The European Interactive Advertising Association

EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.