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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
13/10/26
In San Francisco, Sony Innovation Fund has made an unspecified investment in Primitive Labs, which develops models of human behavior and decision-making. Principal use cases of the tech include helping enterprises to anticipate how customers will respond to digital experiences. More.
Consumer data and behavioral intelligence firm Alliant has appointed Joseph Byrum as Chief Data and Engineering Officer. More.
AI-powered narrative intelligence platform GUDEA has secured $7 million in a seed funding round, which will support continued investment in its predictive modeling capabilities, expansion of its engineering and go-to-market teams, and broader coverage across platforms, languages and regions. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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