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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
31/8/26
Pulsar Group, formerly known as Access Intelligence and the parent of data firms Pulsar, Vuelio and Isentia, is the subject of a winding-up petition and is in talks with the UK tax authorities over timing of payments. The board says trading is stable and it expects to reach a satisfactory conclusion. More.
In Australia, the IAB and Ipsos are no longer including viewers aged 14-17 in measurement by the latter's iris system. The change was deemed necessary due to privacy concerns and the 'behavioural volatility' of the younger teen age group. More.
Californian marketing data firm Hightouch has appointed twenty-year Google veteran Jitendra Kumar as Head of Commercial, Advertising. More.
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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