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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
18/9/26
Albertsons Media Collective, the retail media arm of US chain Albertsons Companies, Inc., has launched a new measurement solution helping advertisers understand the incremental impact of media investments across major digital media platforms, through a single, deduplicated view. More.
Nielsen has upgraded its Streaming Content Ratings product (SCR) - it will now deliver data daily instead of weekly, matching availability for linear TV; and will cut reporting delay for its weekly Streaming Top 10 listing by two weeks. More.
Media verification specialist DoubleVerify (DV) has launched a conversational AI tool called Ask Neura. Advertiser and agency clients can now interact with the company's data using natural language, directly from the DV Pinnacle dashboard. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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