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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
17/4/26
Attention measurement tech company Lumen Research and research tech and marketplace pioneer Cint have announced a partnership. The firms aim to help advertisers and agencies see 'exactly how attention influences marketing outcomes' - and take action accordingly. More.
A new marketing intelligence company called DigitalMYnd has launched in New York. The company brings together former colleagues from agency Phoenix Marketing International, and is led by Chairman, CEO and founder Al DeCotiis. More.
Media intelligence provider Samba TV has appointed former Comscore SVP Kelly Barrett as Senior Vice President of Product Management, with a remit to build the firm's product management and design leadership through multiple hires, as well as recruiting for data science and engineering. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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