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Web Traffic Monitoring
10/8/26
The US insights and analytics industry grew revenue 7.8% to $89.3 billion in 2025, according to a report published by the Insights Association in partnership with ESOMAR, Outsell, and Michigan State University’s MSMRA program. More.
In the US, eCommerce behavioral intelligence specialist Malachyte has secured $10 million in seed funding, with which to scale distribution and expand its senior commercial and product leadership teams. More.
Ad tech company PubMatic has appointed former Uber Advertising and Google exec Megan Ramm as Global Chief Revenue Officer, based in New York. More.
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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