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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
9/9/26
International TV and video market intelligence provider Glance has appointed François Gioux as Sales Director. More.
Kantar and its Ukrainian partner Starlight Media have made changes to the measurement of video viewing in the country. The MMI (Marketing & Media Index) survey previously measured viewing on TV sets, and now monitors consumption of TV content across platforms. More.
In the UK, IDX, the strategic comms and marketing agency headed up worldwide by insights veteran Crispin Beale, has appointed Danny Russell as Chief Customer Officer, and Paul Knight as SVP Customer Success. IDX also opened a Data & Insights Centre of Excellence in Geneva, earlier this year. More.
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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