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Web Traffic Monitoring

Kantar Media Agrees Sale to Investor H.I.G.

17/1/25

London-based alternative investment firm H.I.G. Capital will pay around $1 billion to acquire 100% of Kantar Media, the audience measurement firm announced today. The firms say they expect the deal to close later this year. More.

Nielsen Hires GM Audience Measurement for EMEA

17/1/25

Nielsen has appointed former TikTok and Revolut exec Inam Mahmood as its new General Manager, Audience Measurement for EMEA, based in London. More.

Innovation Chief Algraniti to Leave Comscore

16/1/25

Comscore's Chief Innovation Officer David Algranati will depart the company sometime this quarter, according to a brief SEC regulatory filing. No reason has been specified and the company has not yet named a successor. More.

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Web Stats and Analysis Associations

IAB - the Interactive Advertising Bureau

The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.

The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices

Also a detailed Glossary of online advertising terms.

The Web Analytics Association

The WAA is the US-based association for the profession.

The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.

The European Interactive Advertising Association

EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.