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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
13/7/26
The Board of ad effectiveness insights firm System1 has rejected a bid from its largest shareholder, ad group Brave Bison, saying the share-based deal equivalent to around £43.1 million 'materially undervalues' the company. More.
noyb, the Austrian privacy group headed up by activist lawyer Max Schrems, has called on the EU to begin an 'orderly withdrawal' from the framework by which US companies receive personal data from within its boundaries. Failure to do so will lead to a legal challenge in a matter of weeks. More.
Experience management firm Qualtrics has promoted Ken Hoang to SVP Product, leading the company's Product Management and Design organization. More.
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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