 |
|
 RECENT NEWS ITEMS |
|
| |
Web Traffic Monitoring
21/9/26
Media research veteran Bill Harvey has died after a short illness, aged 84. His work over 60 years helped to shape the measurement and understanding of TV and OOH audiences. More.
UK music and home entertainment data firm The Official Charts Company has launched a new intelligence platform, Official Charts PRO, offering access to the sales data used to compile its charts. More.
Albertsons Media Collective, the retail media arm of US chain Albertsons Companies, Inc., has launched a new measurement solution helping advertisers understand the incremental impact of media investments across major digital media platforms, through a single, deduplicated view. More.
View all related news items
|
|
|
|
|
|
|
|
Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
|
Back to 