 |
|
 RECENT NEWS ITEMS |
|
| |
Web Traffic Monitoring
16/6/26
Ad management platform Basis has added brand lift measurement capabilities powered by sample marketplace and research tech company Cint. Users of Basis' platform can now set up brand lift studies with 'a few clicks', to measure awareness, recall and purchase intent; and act on the insights. More.
BIScience has extended its AdClarity AI-powered ad intelligence platform, to offer data on Connected TV (CTV) in nineteen new countries - previously the CTV service was only available for the US. More.
Independent media agency Crossmedia has launched a dedicated sports and sponsorship practice, XM Sports and Entertainment, to help clients evaluate, activate and measure sports partnerships; and has appointed Neil Carl to lead it. More.
View all related news items
|
|
|
|
|
|
|
|
Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
|
Back to 