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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
30/7/26
In Southern California, Hispanic communities insight specialist Garcia Research has launched the Marketing Access Scorecard (MAS), which evaluates how effectively brands communicate with US Hispanic consumers across their entire online presence. More.
Full-service conversational research specialist Reach3 Insights has launched a solution called AI Listening, helping clients to understand how genAI recommends brands, products, services and content. More.
In Atlanta, purchase intelligence platform Cardlytics has appointed Chris Cheng as Chief Legal Officer, effective August 3rd, overseeing its Legal and Compliance organization and with a seat on the leadership team. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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