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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
30/1/26
Levellr, which helps studios and brands understand gamer behavior by analysing conversations on gaming community Discord, has raised $2.5 million in seed funding. The money will be used to accelerate product development and expand the business. More.
In Sydney, Australia, end-to-end survey research platform Conjointly has announced the launch of Brand Tracker, which automates brand performance reporting to provide statistically weighted brand funnel data on factors like awareness, consideration, purchase intent and preference. More.
In Colorado, predictive audience intelligence and marketing analytics firm Wiland has promoted Andre Murphy to Vice President of Sports and Entertainment. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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