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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
1/7/26
In the US, the CMO Council has launched a framework called the Apex Martech Matrix, which predicts the business value of firms' investment in marketing technology, based on company size, industry, maturity and strategic priorities. The Matrix is based on data from partner firm MartechTribe. More.
Australian media intelligence company Truescope has launched two AI tools: Assistant, an always-on summariser of broadcast, online, print and social coverage; and Analyst, which breaks natural language questions into parallel research threads and returns reports with full details of sources. More.
First-party data firm Dynata has launched a new platform called Dynata+, which it says 'reimagines how users access, purchase, and activate research-grade data.' The self-service interface allows clients to 'seamlessly' assess feasibility and price for projects, and launch them in real time. More.
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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