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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
21/4/26
Ad intelligence firm DISQO has appointed Terri Walter as Chief Marketing Officer, responsible for leading its marketing organization and driving its brand, communications and go-to-market strategy. She reports to CEO and co-founder Armen Adjemian. More.
Consumer intelligence firm NIQ has announced a strategic collaboration between its Brandbank division and product data and ecommerce optimization company Prodx, promising US retail clients help in activating their product data to optimize digital shopping experience. More.
In New York, the ARF has announced that its longtime President and CEO Scott McDonald will retire early next year. A successor has not yet been appointed. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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