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Web Traffic Monitoring
21/7/26
Ipsos has reported revenue of EUR 615.2 million in the second quarter, representing organic growth of 3.0% - a significant rebound after a challenging Q1. More.
In a move it says helps align audio measurement with that of display, video and CTV, Comscore's Proximic has announced integrations across major streaming and podcast platforms Spotify, SiriusXM, Triton Digital, Acast and Libysn; giving advertisers new targeting and activation options. More.
In New York, audience measurement firm VideoAmp has appointed Andrea Zapata as SVP, Agency Partnerships, leading its buy-side revenue organization More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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