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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
6/8/26
In the US, digital marketing agency New Engen has appointed Nik Hengel to lead its Advanced Analytics & Measurement Strategy function. More.
Paris-based Shiplog, which uses agentic customer intelligence for online personalisation at scale, has raised just over EUR 800k in pre-Seed funding. More.
Sir Martin Sorrell's S4 Capital has reported smaller revenue but bigger profits in interim first half results: reported revenue for the digital marketing group was down 4.7% like-for-like (LFL) at £308.0 million, but operational EBITDA hit a new record of £38.0 million, up 127.5% LFL. More.
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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