MrWeb - The Marketing Research Industry Online

	Web Traffic Monitoring

Back to Web Traffic Monitoring

RECENT NEWS ITEMS

Web Traffic Monitoring

WPP Buys Data Collaboration Specialist InfoSum

3/4/25

WPP is acquiring data collaboration platform InfoSum, which will join the former's GroupM media investment division and help to drive the creation of 'a new generation of AI-enhanced marketing solutions'. More.

iSpot Partners to Measure 'Outcomes at Scale'

3/4/25

Cross-platform TV measurement company iSpot has teamed up with consumer data group Circana and broadcaster Paramount to develop 'always-on' sales and conversion measurement for CPG advertisers. iSpot is calling the new offering 'Outcomes at Scale'. More.

Triton Adds Podcast Listening Survey to Download Data

3/4/25

Audio industries tech and services company Triton Digital has announced it will add listener information from a quarterly survey to its current monthly download-based U.S. Podcast Ranker, completing what it says will be a holistic view of podcast consumption. More.

View all related news items

Web Stats and Analysis Associations

IAB - the Interactive Advertising Bureau

The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.

The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices

Also a detailed Glossary of online advertising terms.

The Web Analytics Association

The WAA is the US-based association for the profession.

The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.

The European Interactive Advertising Association

EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.