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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
28/7/26
UK-based research tech and consumer opinion tracking company Delineate has been acquired by Vertus Group. More.
In Toronto, Canada, martech firm StackAdapt has launched Ivy Studio, an AI-first advertising hub promising marketers faster and more confident decision-making, via agents helping with planning, forecasting, analysis, optimisation and execution. More.
Nielsen has upgraded its ad spend data service and launched Ad Intel AI, promising to turn fragmented global advertising data into real-time, actionable media intelligence. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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