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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
30/10/26
Onclusive has appointed former Gorkana and CARMA business developer Jason Weekes as Head of Sales for Northern Europe, based in London. More.
Ipsos has appointed former Nielsen Chief Executive Mitch Barns as Chairman and CEO, Americas, beginning next week. Mary Ann Packo will leave the company at the end of November after a handover period, having spent two and a half years in the NA CEO role. More.
Media measurement group Fifty5Blue has announced the acquisitions of Simantea and TRP Research, adding capabilities in audience insight, consumer behaviour and measurement technology. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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