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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
2/7/26
Consumer intelligence company NIQ has completed the acquisition of the China and Southeast Asia eCommerce Data & Insights business of data firm Flywheel. NIQ says this boosts its measurement and understanding of consumer behavior across retail, eCommerce, social commerce and digital environments. More.
In New York, CX platform Sprinklr has announced the appointment of former Bazaarvoice company President Thomas Addis as Chief Revenue Officer. More.
Facebook parent Meta has moved its CMO Alex Schultx into the new role of Chief Data Officer, with longtime Meta marketing exec Denise Moreno replacing him as CMO. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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