MrWeb - The Marketing Research Industry Online

	Web Traffic Monitoring

Back to Web Traffic Monitoring

RECENT NEWS ITEMS

Web Traffic Monitoring

ARF to Seek New CEO as McDonald Announces Retirement

20/4/26

In New York, the ARF has announced that its longtime President and CEO Scott McDonald will retire early next year. A successor has not yet been appointed. More.

Numerator Moves to Real-Time Attribution in Canada

20/4/26

Numerator has announced Real-Time Attribution, an AI-powered upgrade to its Canada coverage promising clients 'significantly reduced' time between trip capture and the delivery of brand- and category-level insights. A series of calibration and benchmarking enhancements are planned for later this year. More.

PulseAI Platform Rebranded, New CEO Appointed

20/4/26

Former Millward Brown India leader and Kantar Insights Japan MD Shishir Varma has been appointed CEO of AI-powered consumer insights platform PulseAI Research, formerly known as Smytten PulseAI. More.

View all related news items

Web Stats and Analysis Associations

IAB - the Interactive Advertising Bureau

The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.

The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices

Also a detailed Glossary of online advertising terms.

The Web Analytics Association

The WAA is the US-based association for the profession.

The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.

The European Interactive Advertising Association

EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.