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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
7/7/26
In the US, Integral Ad Science (IAS) has appointed Lidiane Jones as Chief Executive Officer, immediately succeeding Lisa Utzschneider, who has spent more than seven years in the role and will remain with the company as Special Advisor to the Board for the rest of the year. More.
Ipsos has appointed Claire Charbit in the role of 'Head of CEO's Office', joining the Executive Management Committee and reporting directly to CEO Jean Laurent Poitou. More.
Norway's major broadcasters and media owners have renewed the contract for Fifty5Blue, formerly known as Kantar Media, to provide the country's official TV and online video audience measurement (TVOV). More.
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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