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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
12/11/26
In Riyadh, Saudi Arabia, ad currency awarding body Media Rating Company (MRC) has commissioned Ipsos to develop a new Integrated Video Audience Measurement service (IVAM). More.
In Lisbon, Portugal, marketing tech company Spangle AI has rolled out Product Intelligence 360, described as 'a living record for every product,' carrying details of what it is, how it performs and what customers say, and updated as demand changes. More.
In New York, local media-focused ad platform Madhive has hired former GroupM and DoubleVerify employee Jack Smith as Chief Product & Technology Officer. In addition, three General Managers have been appointed to lead key business units. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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