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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
17/7/26
Marcoms giant Omnicom has announced the retirement of two of its data and analytics brands, Kinesso and Annalect, according to reports - the move is part of a restructure intended to simplify the business after last year's acquisition of Interpublic Group. More.
In Pittsburgh, USA, integrated marketing agency Brunner has acquired AdSkate, an AI-powered creative analytics and marketing intelligence platform helping brands and agencies to optimize campaign performance. Terms were not disclosed. More.
In the US, Boston Globe Media has acquired InstaTrac, a Massachusetts-based government information company helping clients to understand state and local government activity. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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