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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
9/12/25
Predictive advertising company Cadent has acquired VuePlanner, which provides YouTube video ad planning, optimization and measurement. Both firms are based in New York. More.
Ad impact forecasting specialist DAIVID has partnered with CreativeX to launch Datalink, a 'backbone' framework designed to connect attention, emotion, brand recall and other 'creative data' in a single dashboard. Other partners include Kantar and attention expert Amplified. More.
TV and streaming data firm ThinkAnalytics has appointed James Shears as Senior Vice President of Advertising, leading global strategy and commercial expansion for the firm's advertising solutions. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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