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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
27/3/26
New York-based consumer behavior specialist Cognitiv has launched an AI-powered tool called AudienceGPT, which helps marketers identify audiences based on real-time consumer journeys, moving audience targeting 'beyond static segments' and incorporating their likelihood to take action now. More.
Atlanta, GA-based data activation and engagement platform MessageGears has added a new suite of capabilities called conversion reporting, linking campaign performance and revenue analytics directly to insights from full customer profiles in clients' business data. More.
Tel Aviv-based market intelligence company Similarweb has appointed Harel Beit-On, a member of its Board of Directors since 2017, as Chairman. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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