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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
9/6/26
Circana is upgrading its Receipt Panel, adding a Custom Hierarchies feature and aiming to grow membership to some 250,000 static panelists by the end of the year. CPG manufacturer clients can now organize purchases from any retailer into their own product hierarchies. More.
Kantar has expanded its LIFT Express solution, which aims to provide a real-time measure of the true impact of a campaign on both short and long-term brand equity growth. The solution is now available directly within The Trade Desk ad management platform for those running campaigns in the USA. More.
In London, former Publicis, WPP and dentsu exec Steve Simpson has joined the Board of Advisors of creative effectiveness platform DAIVID, and will help to shape its product strategy, strengthen industry partnerships and drive adoption of its solutions. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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