 |
|
 RECENT NEWS ITEMS |
|
| |
Web Traffic Monitoring
13/3/26
B2B data company Informa TechTarget has announced flat revenue of $486.8m, for the full year 2025, and adjusted EBITDA up 11% to $87.3m. Both percentages are calculated on a 'combined company basis', reflecting the merger of its two division towards the end of 2024. More.
Media measurement and optimization platform Integral Ad Science (IAS) has appointed Kamelia Aryafar, Head of AI, Members at Netflix, to its Board of Directors. Aryafar has been Head of Engineering and AI for Gemini Enterprise, at Google, for most of the last six years. More.
Marcoms group Stagwell, owner of the Harris Poll and Harris X brands, has this week reported annual revenue up 2% to $2,909 million, for the full year 2025; and adjusted EBITDA of $422 million, up 1%. More.
View all related news items
|
|
|
|
|
|
|
|
Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
|
Back to 