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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
16/1/26
In Chicago, SPINS, a provider of CPG data, insights and commerce solutions has announced the acquisition of eCommerce enablement and analytics specialist MikMak. More.
Customer engagement and social media marketing platform Emplifi has announced an integration with social media platform Reddit, bringing data from 'the Internet's largest focus group' into Emplifi's intelligent execution engine, Fuel. More.
In the US, payments industry predictive intelligence company RouteSense has launched with a c.$2 million pre-seed round of funding. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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