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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
15/9/25
Kantar has appointed former Accenture exec Paul Zwillenberg to lead its Insights / Profiles business, with the separation of Numerator under its own Chief Exec now well advanced. Zwillenberg joins the company this month, and Group CEO Chris Jansen will leave the business during Q1 2026 after a substantial handover period. More.
In Zug, Switzerland, end-to-end data management firm Redslim has announced the acquisition of retailer data specialist CatMan Solution. More.
Sir Martin Sorrell's S4 Capital has reported a 10.0% drop in first half net revenue, on a like-for-like basis (LFL), to £328.2m (c.$445m), with EBITDA down 30% LFL to £20.8m 'as expected'. More.
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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