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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
15/9/26
Ad group Brave Bison has made another revised offer for ad effectiveness insights firm System1, its fourth to date, valuing the company - in which it is the largest shareholder - at around £47.5 million. More.
Global retail and consumer intelligence provider Circana has added Google's Meridian open source marketing mix modeling product to its Liquid Mix offering, promising clients a new way of linking marketing spend to outcomes and measuring effectiveness. More.
India's Audit Bureau of Circulations (ABC), which measures print media sales in the country, is in talks with the country's Ministry of Information and Broadcasting (MIB) regarding the addition of digital media measurement, according to a report. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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