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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
16/7/26
US standards body the MRC says VideoAmp has removed its ratings from the audit / accreditation process, although it will reassess the position in 2027. In addition, Nielsen has withdrawn accreditation for its Nielsen One Ads service, pending the introduction of new methodologies. More.
Glance, the international TV and video market intelligence division of French measurement company Mediametrie, has added the Total Video dataset of Dutch ad currency body National Media Onderzoek (NMO) to its services. More.
In the US, ad platform The Trade Desk has appointed former Uber exec Kristi Argyilan as Chief Commercial Officer and EVP, leading its data partnerships team, and reporting to founder and CEO Jeff Green. She will be based in San Francisco. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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