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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
22/12/25
Nielsen has extended its longstanding partnership with streaming platform and TV tech company Roku, bringing the latter's data into Nielsen's advanced campaign measurement and outcome solutions. More.
Location intelligence platform Adsquare has announced a deal with programmatic agency and tech partner DistrictNine, promising US-based advertisers the ability to measure the real-world impact of their campaigns 'directly' within the latter's platform. More.
In New York, Finny, an AI-powered prospecting and marketing platform for financial advisors, has announced the raising of $17 million in Series A funding. The funds will be used to expand engineering and product teams, accelerate product development and strengthen go-to-market activities. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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