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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
10/4/26
Online narrative and threat monitoring specialist PeakMetrics has closed a $6 million Series A round of funding, with which to further development its product and drive expansion. More.
Behavioral AI company Yobi is teaming up with Microsoft to offer US companies predictive consumer intelligence. The deal combines Yobi's consented consumer database - 'the largest in the US' - with delivery via the Microsoft Azure cloud computing platform. More.
In Sydney, Australia, visual communication platform Canva has announced the acquisitions of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data and marketing automation company. Both companies were founded by Chris and Mike Sharkey. More.
View all related news items
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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