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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
19/8/26
Nielsen has shared details of enhancements it is making to its ad currency methodology, in advance of the fall broadcast TV season. The changes relate in part to the integration of data from the ARF's accredited DASH universe estimates, which were originally scheduled for launch in March this year. More.
Palo Alto, California-based company Uniphore has launched Marketing AI, which aims to help marketers to understand customers, predict their next actions and simulate marketing outcomes before committing budget. More.
In Johannesburg, South Africa, ad and media specialist Ornico has appointed former Nielsen commercial lead Hopolang Mothibeli as Commercial Director: Strategic Partnerships and Market Intelligence. The company is stepping up its ad intelligence offering to fill a perceived gap in the market. More.
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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