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Web Traffic Monitoring
13/11/25
Caller identification and spam blocking software giant Truecaller has teamed up with Kantar and other partners to launch an Advertising Effectiveness Measurement Suite, called ROI of Trust. The tool evaluates and quantifies ad impact in terms of attention, trust, and confidence in verified environments. More.
Nielsen has appointed former Netflix and Hulu ad sales leader Peter Naylor in the new role of Chief Client Officer. More.
Denise Turner, who died on Friday aged just 58, was a prominent and popular UK media researcher whose roles included Chief Executive of the OOH currency provider Route, Director of Research and Insight at Newsworks, and most recently Research Director at ad industry association the IPA. More.
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Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
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