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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
19/12/24
This issue covers two days' news and is the last DRNO of 2024. It's been a busy year for us, and has finished with a flurry of ad bookings which bode very well for the next one. We'd like to thank you all for your support and interest and wish you a Merry Christmas, a restful break and a wonderful 2025. More.
'Challenger' marcoms group Stagwell has agreed to acquire Colgne, Germany-based media monitoring firm UNICEPTA, which will join the 'PRophet' comms tech suite within the Stagwell Marketing Cloud. The buy is Stagwell's tenth of the year. More.
Nielsen has enhanced its Outcomes measurement suite via a collaboration with attention measurement firm Realeyes. The upgrade aims to 'bridge creative evaluation with brand and sales lift' to help clients produce more effective ads. More.
View all related news items
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What's Included?
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| Software and services that measure and analyse visitor numbers, page
views, paths through sites and so on, producing ratings and rankings
for web ad currencies, logs and stats for site managers, and other
such data. (But not software which acts on this: separate pages will appear soon for Web
Site Optimisation and for Behavioural Targeting). |
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EDITORIAL - Google: Guest or Gatecrasher?
The news this month that Google is partnering with industry association IAB Europe - and using TNS data - to launch a complex consumer information product for agencies and advertisers is the latest in a long line of announcements and rumours concerning the search giant’s involvement in research and analysis.
Read More
FEATURES
Rebooting the Online Ad Metric - by Matthew Dodd - VP Research & Analytics, EMEA, Nielsen Online.
Measuring Your Digital Marketing Campaign - by Jascha Kaykas-Wolff - VP of Marketing, Webtrends.
The Dawn of Hybrid Audience Measurement by Dr. Magid Abraham - President and CEO of comScore.
CURRENT JOBS IN THIS SECTOR
Technical / Commercial Analyst Central London
Senior Web Analyst City of London
Operational Research Analyst - Clientside Financial Services Central London
Senior Web Analyst City of London
Senior Research Exec – Clientside Healthcare Central London
New Media - Market Research Manager - 2iC Role Sydney
Marketing Manager - Digital Market Intelligence Global - Nurago London
>> View all jobs on MrWeb
FEATURED SUPPLIERS
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comScore, Inc.
 comScore has developed a revolutionary set of information products used by marketers, financial and strategic planners, money managers, economists and other senior executives. www.comscore.com
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 WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com
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Nielsen Online
 Nielsen monitors and measures more than 90% of global Internet activity and provides insights about the online universe - including audiences, advertising, video, e-commerce and consumer behavior. www.nielsen-online.com
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ALL SUPPLIERScomScore - Hitwise - Intellitracker - Komli Media - Nielsen Online - QuantCast - The Market Watch - TubeMogul - WebTrends Please email if there are any relevant agencies you don't see listed here. |
