Quick Find:
MrWeb Home News (DRNO) Daily Research News, Research Diary, MRWho, HRchive


 

Web Traffic Monitoring

Web Traffic Monitoring
Part of: MRT - Trends - Technologies - Techniques

 
 
    Back to MRT Index Back to MRT Index

Register for MRT Register for MRT

Web Traffic Monitoring
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Web Traffic Monitoring

EDO Launches Scenario Testing Tool for TV Ad Buyers
23/4/25
In New York, TV ad measurement company EDO has launched a service called Engaged Audience Planning, allowing CTV marketers to conduct automated, scalable testing of scenarios in order to help optimize their media planning and buying. More.
LinkedIn Video Ad Metrics Approved by MRC
17/4/25
LinkedIn has won Media Rating Council accreditation for four video ad metrics: gross impressions, net impressions, gross clicks, and net clicks. More.
New Consultancy The Media League Launches
17/4/25
In San Francisco, a new consulting firm has launched focused on media & entertainment technology companies, with services including GTM and other strategy advisory, marketing messaging optimization and innovation analysis. The Media League starts with a team of sixteen people. More.




View all related news items
 
 

What's Included?
 
Software and services that measure and analyse visitor numbers, page views, paths through sites and so on, producing ratings and rankings for web ad currencies, logs and stats for site managers, and other such data. (But not software which acts on this: separate pages will appear soon for Web Site Optimisation and for Behavioural Targeting).
EDITORIAL - Google: Guest or Gatecrasher?
FEATURES


CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
comScore, Inc.
comScore has developed a revolutionary set of information products used by marketers, financial and strategic planners, money managers, economists and other senior executives. www.comscore.com

 
WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

Nielsen Online
Nielsen monitors and measures more than 90% of global Internet activity and provides insights about the online universe - including audiences, advertising, video, e-commerce and consumer behavior. www.nielsen-online.com


ALL SUPPLIERS

comScore - Hitwise - Intellitracker - Komli Media - Nielsen Online - QuantCast - The Market Watch - TubeMogul - WebTrends

Please email if there are any relevant agencies you don't see listed here.




© MrWeb Ltd 2010