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Web Traffic Monitoring

Web Traffic Monitoring
Part of: MRT - Trends - Technologies - Techniques

 
 
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Web Traffic Monitoring
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Web Traffic Monitoring

OzTAM Adds Nexxen to Streaming Trade Platform
1/4/25
Australian ad currency body OzTAM has announced the addition of demand-side platform (DSP) Nexxen as a partner for its 'VOZ Streaming' BVOD trading system. More.
C-Suite Data Promotions at Havas
1/4/25
Marcoms group Havas has promoted Dan Hagen to Global Chief Data and Technology Officer at the group level, while Jamie Seltzer succeeds him in the same role for the Havas Media Network (HMN) division. More.
Seed Funds for Customer Intelligence Platform Sturdy
1/4/25
Portland, Oregon-based AI-powered customer intelligence platform Sturdy has raised $6m in seed funding, with which to further develop its software, expand its integrations with customer data silos, and grow its go-to-market and engineering teams. More.




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What's Included?
 
Software and services that measure and analyse visitor numbers, page views, paths through sites and so on, producing ratings and rankings for web ad currencies, logs and stats for site managers, and other such data. (But not software which acts on this: separate pages will appear soon for Web Site Optimisation and for Behavioural Targeting).
EDITORIAL - Google: Guest or Gatecrasher?
FEATURES


CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
comScore, Inc.
comScore has developed a revolutionary set of information products used by marketers, financial and strategic planners, money managers, economists and other senior executives. www.comscore.com

 
WebTrends Inc
We help you turn the data generated by your web site, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. www.webtrends.com

Nielsen Online
Nielsen monitors and measures more than 90% of global Internet activity and provides insights about the online universe - including audiences, advertising, video, e-commerce and consumer behavior. www.nielsen-online.com


ALL SUPPLIERS

comScore - Hitwise - Intellitracker - Komli Media - Nielsen Online - QuantCast - The Market Watch - TubeMogul - WebTrends

Please email if there are any relevant agencies you don't see listed here.




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