Quick Find:
MrWeb Home News (DRNO) Daily Research News, Research Diary, MRWho, HRchive


 

Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

 
 
    Back to MRT Index Back to MRT Index

Register for MRT Register for MRT

Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Neuromarketing and Eyetracking

Borderless Access Launches Close-Up Consumer Tracker
20/2/18
Emerging markets panel specialist Borderless Access has launched a product called TAPP, which identifies patterns and trends by examining consumers' interactions and their emotional state and behaviour 'within their environment'. More.
Behavioral Science Drives New Ipsos Pack Test Tool
20/2/18
Ipsos Marketing has launched a mobile package testing solution which uses behavioral science thinking to capture 'System 1' decision-making in what it describes as a visually-engaging, device agnostic survey. More.
LivingLens Upgrades Allow Deeper Video Analysis
19/2/18
UK-based video data mining specialist LivingLens has enhanced its analysis of consumer video content with facial emotion recognition, tonal recognition and object recognition - allowing users to 'decipher the full range of human behaviour demonstrated in video content'. More.




View all related news items
 
 

What's Included?
 
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?
FEATURES
CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
NeuroFocus
Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

 
Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


ALL SUPPLIERS

Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.




© MrWeb Ltd 2012