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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

 
 
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Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Neuromarketing and Eyetracking

Tobii Unveils 'Nano' Portable Eye Tracker
19/10/18
Eye tracking solutions firm Tobii has launched Tobii Pro Nano, described as the world's smallest research-grade eye tracker. The tool plugs into the USB port of a Windows laptop or tablet and is ready for high quality tracking after 'a quick calibration'. More.
Growing Gorilla Gets Chairman
17/10/18
UK-based Gorilla in the room, which provides VR and AR products for market research firms, has appointed former LANSA Group CEO Martin Fincham as Chairman. The company is gearing up for another funding round. More.
Canadian MR Association 'CRIC' to Open Early Next Year
16/10/18
Canada's new MR industry association now has a name, the Canadian Research Insights Council (CRIC); and aims to hold its first open board meeting in Q1 of 2019. ESOMAR standards, which had already been the basis of industry standards in Canada, will be endorsed by the new body. More.




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What's Included?
 
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?
FEATURES
CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
NeuroFocus
Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

 
Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


ALL SUPPLIERS

Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.




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