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 RECENT NEWS ITEMS |
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Neuromarketing & Eyetracking
25/4/24
Canada-based global trend-tracking and prediction technology firm RIWI has acquired the majority of the assets of survey and non-conscious data collection platform CoolTool. At the same time, the company reported 2023 revenue up 50% to $US 4.18m, relecting a previous acquisition. More.
In Toronto, Canada, consumer insights and cross-platform audience measurement provider Vividata has announced a strategic partnership with data solutions and data science company Consumer Orbit. A new company and two new products are the immediate results of this collaboration. More.
Ipsos has reported continued solid growth in the first quarter of the year, with revenue up 4.5% in organic terms, to EUR 557.5m. The EMEA and Asia Pacific regions led the way with revenue up more than 9% in each case (organic) while the Americas saw a 3.2% decline. More.
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Neuromarketing and Eyetracking in 2012
Some key stories
Launch of NielsenLAB in Singapore
- May 8 2012
In Singapore, Nielsen has launched an Asian ‘innovation hub’ incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB).
Former EmSense Employees Set up Eye Faster in US
- Mar 28 2012
In the US, four former employees of neuromarketing specialist EmSense have set up Eye Faster LLC; a new firm which will offer mobile eye tracking services and shopper research solutions.
Ipsos and Innerscope Link for TV Biometrics
- Mar 23 2012
In New York, Ipsos MediaCT and biometric measurement specialist Innerscope Research have designed a new methodology, emoTV, which measures both the conscious and unconscious responses of audiences to TV shows.
Neuromarketing Science & Business Assoc Launches
- Feb 24 2012
In Holland, a group of practitioners has formed a professional body called The Neuromarketing Science & Business Association (NMSBA), to promote the collective interests of neuromarketing professionals around the world.
Time Warner Opens Medialab Testing Facility in NYC
- Jan 25 2012
Media and entertainment giant Time Warner has opened a media lab in New York, aiming to provide a 360 degree view of consumer behavior. The Lab features biometric monitoring and eye tracking, a 50-seat screening room, in-home living room simulation, and a live broadcast capability.
Moses Leaves EmSense to Head Ipsos Neuroscience Arm
- Dec 20 2011
In the US, EmSense’s Chief Analytics Officer Elissa Moses has left the company to join Ipsos as EVP for Neuroscience and Emotion. She starts her new job on January 3rd.
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