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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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Firefish Ltd
29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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Grass Roots
Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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DIGITAL-MR
In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to New Zealand
New Zealand, in addition to its main landmasses, the North and South Islands, comprises numerous smaller islands, most notably Stewart Island/Rakiura and the Chatham Islands. The indigenous Maori named New Zealand Aotearoa, commonly translated as The Land of the Long White Cloud. New Zealand became part of the British Empire in 1840, decided against joining the Commonwealth of Australia in 1901 and became a separate dominion in 1907, two years after its rugby team toured England and became known as the All Blacks. The country became fully independent from 1947. See full country profile.Latest Research News from New Zealand
8 current New Zealand jobs including:
Quantitative Associate Director, Auckland, $NZ 100-115,000 + Kiwi Saver + Benefits + Bonus - (posted Oct 25 2024)
Quantitative Research Consultant - Consumer Insights, Auckland, $NZ 70-90,000 + Benefits + KiwiSaver - (posted Oct 24 2024)
Research Consultant - Consumer Insights, Auckland, $NZ 70-90,000 + Benefits + Kiwi Saver - (posted Oct 17 2024)
GOVERNMENT: Parliamentary democracy and a Commonwealth realm
AREA: 268,680 sq km
POPULATION: 4,405,666 (April 2011 est.)
MAJOR LANGUAGE: English (official), Maori (official), Sign Language (official)
Some business and general info
The Market Research Industry
Trade and Industry in New Zealand
A little More Knowledge?
Go to next country
New Zealand, in addition to its main landmasses, the North and South Islands, comprises numerous smaller islands, most notably Stewart Island/Rakiura and the Chatham Islands. The indigenous Maori named New Zealand Aotearoa, commonly translated as The Land of the Long White Cloud. New Zealand became part of the British Empire in 1840, decided against joining the Commonwealth of Australia in 1901 and became a separate dominion in 1907, two years after its rugby team toured England and became known as the All Blacks. The country became fully independent from 1947.
The population is mostly of European descent; the indigenous Maori are the largest minority. Asians and non-Maori Polynesians are also significant minority groups, especially in urban areas.
GDP: $116.6bn (PPP) (2008 est.)
Religions Anglican 14.9%, Roman Catholic 12.4%, Presbyterian 10.9%, Methodist 2.9%, Pentecostal 1.7%, Baptist 1.3%, other Christian 9.4%, other 3.3%, unspecified 17.2%, none 26% (2001 census)
Currency: New Zealand Dollar (NZD) (1NZD = 0.45 EUR)
Telephone Code: +64
MR Association(s):
New Zealand is ranked 34th in the world by MR market size, with a turnover of US$103m (US$24.11 per capita) in 2008, equivalent to 6.3% of ad spend which was US$1,644m (US$384.57 per capita).
88% of research carried out in New Zealand comes from domestic clients, the remaining 12% coming from international sources. The MR spend breaks down as follows: manufacturing (18%), B2B (11%), wholesale and retail (16%), financial services (8%), utilities (14%), public sector (20%) and 'other' (8%). On the whole, the MR idustry in New Zealand grew by 2.3% in 2006/7.
Source: ESOMAR
According to the CIA 'orld Factbook:Australia, the US, Japan, China and the UK are the main export partners of New Zealand, with exports worth $29.53bn in 2008. Main exports are dairy products, meat, wood and wood products, fish and machinery. Main imports to the country are machinery and equipment, vehicles and aircraft, petroleum, electronics, textiles and plastics, coming from Australia, China, the US, Japan, Singapore and Germany at a value of $31.11bn in 2008.
Key industries in New Zealand include food processing, wood and paper products, textiles, machinery, transportation equipment, banking and insurance, tourism and mining.
Email me:
laurence@mrweb.com
