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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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Firefish Ltd
29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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Grass Roots
Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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DIGITAL-MR
In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Australia
Australia, officially the Commonwealth of Australia, is said to have been inhabited by its indigenous people for well over 40,000 years before European discovery by Dutch explorers in 1606. The eastern half of Australia was claimed by the British in 17'0 and initially settled through penal transportation to the colony of New South Wales, founded in 1788. Five more Crown Colonies were established during the 19th century, and on 1 January 1901 the six joined in a federation, the Commonwealth of Australia. Most constitutional links between Australia and the UK were ended in 1931, but Britain's Queen Elizabeth II remains Australia's Head of State. See full country profile.Latest Research News from Australia
189 current Australian jobs including:
Senior Research Consultant - Community Engagement, Behaviour Change, Virtual (Aus), $AUD 120-150,000 + Super - (posted Dec 12 2024)
Senior Account Director - Future Focused Research and Insights, Sydney, $AUD 140-160,000 + Super - (posted Dec 9 2024)
Qualitative Director - Culture, Behaviour and AI, Melbourne, Aus, $$$ Neg DOE + Amazing Culture and Bens - (posted Dec 9 2024)
GOVERNMENT: Federal parliamentary democracy
AREA: 7,686,850 sq km
POPULATION: 22,570,413 (April 2011 est.)
MAJOR LANGUAGE: English
Some business and general info
The Market Research Industry
Trade and Industry in Australia
A little More Knowledge?
Go to next country
Australia, officially the Commonwealth of Australia, is said to have been inhabited by its indigenous people for well over 40,000 years before European discovery by Dutch explorers in 1606. The eastern half of Australia was claimed by the British in 17'0 and initially settled through penal transportation to the colony of New South Wales, founded in 1788. Five more Crown Colonies were established during the 19th century, and on 1 January 1901 the six joined in a federation, the Commonwealth of Australia. Most constitutional links between Australia and the UK were ended in 1931, but Britain's Queen Elizabeth II remains Australia's Head of State.
The country was ranked second in the United Nations 2010 Human Development Index, fourth in the 2010 Prosperity Index, and sixth in The Economist worldwide Quality-of-Life Index for 2005.
GDP: $824.9bn (PPP) ($39,300 per capita)
Religions Catholic 26.4%, Anglican 20.5%, other Christian 20.5%, Buddhist 1.9%, Muslim 1.5%, other 1.2%, unspecified 12.7%, none 15.3% (2001 Census)
Currency: Australian Dollar (1 AUD = 0.73 EUR)
Telephone Code: +61
MR Association(s):
Australian Market and Social Research Society
Australia is ranked 10th in the world in MR market size, with a turnover of US$623m in 2007 (US$22.69 per capita), 5.8% of ad spend of $10,644m, or $29.69 per capita. Australia is the world's number 1 for online MR spend (33% of the total MR spend in 2007).
88% of MR business in Australia comes from Domestic clients, while 12% comes from international clients. 68% of this is consumer focused and the Quant/Qual split is 85/15. 26% of the overall spend comes from manufacturing clients, 8% from wholesale and retail, 12% from financial services, 9% from utilities, 17% from public sector, 8% from media and 20% from others including research institutes and ad agencies.
Source: ESOMAR
According to the CIA World Factbook, China, Japan, South Korea, India and US are Australia's primary export partners, worth $210.7 billion (2010 est.). These exports consisted of coal, iron ore, gold, meat, wool, alumina, wheat, machinery and transport equipment. The main import partners are China, US, Japan, Thailand and Singapore. These imports consist of machinery and transport equipment, computers and office machines, telecommunication equipment and parts and crude oil and petroleum products - worth $200.4 billion (2010 est.).
Key industries in Australia include mining, industrial and transportation equipment, food processing, chemicals and steel.
Email me:
laurence@mrweb.com
Ah - the fantasies we dream!
The reality. Australia is a hard-grind, hard-working multi-cultural nation of migrants or children or grandchildren of migrants, who still bear the migrant drive to better themselves and better their families' futures. While most Australians speak English, over 200 languages are in daily use across the country and one in eight speak one or other of these 200+ languages at home.
Most Australians of working age are in paid jobs (the unemployment rate is under 6% despite the American-led recession). Most Australians in jobs are working longer hours - for full time workers, an average of 42 hours a week, and 30% of men work over 50 hours a week - up by over a third in twenty years.
But work is not even'y split by gender.
Men tend to do more paid work (32 hours a week on average) while women do more unpaid work - the housework and household shopping. Women average 34 hours a week on this unpaid but necessary work. Men spend about 18 hours a week on housework and shopping while women average 16 hours in paid employment.
But there is a bonanza for young single men! If they can persuade a woman to move in with them, the young men do no more housework or shopping than before but (on average) the women increase their housework and shopping time by a further six hours a week!
The little known Australian penchant for hard work does pay off. Most live in homes they own - outright or with a mortgage (70% of all private dwellings are owned with or without a mortgage). The Australian homes are mostly free-standing homes on their own blocks of land - often air conditioned to compensate for the heat - but increasingly with energy-efficient make-overs.
The homes are getting larger - and are fitted out with the latest home theatres and two more cars. Twenty years ago, the typical Australian house had three bedrooms, one bathroom and separate living areas. Now it typically has a fourth bedroom and an ensuite and many have rumpus rooms, walk-in wardrobes and walk-in kitchen pantries (essential for the growing body mass of the average once lean Australian - men alone have gained an average of 7 kilograms - now weighing in at 84 kg each on average, since the late 1980s). New houses average 228 square metres (up from 162 square metres two decades ago).
Almost every second Australian has a car - the country averages 465 cars per every 1,000 people.
But these cars are needed because more Australians (54%) live in cities with at least a million or more others, cities that are widely spread, with minimal public transport. Cars are needed for work and leisure - and for status. No 'real Aussie man' is complete without a ute (single cabin and trailer body motor vehicle) and a kelpie dog for company. Though again, the reality is that most choose mid-size sedans that are child- and older people-friendly, and aging - the average car on the roads is over ten years old. But in a mainly dry country, rust is not a big issue.
Australia is a country of large cities - 69% live in towns and cities of 70,000 or more and the two largest cities (Melbourne and Sydney - the local equivalents of Edinburgh and London) each have more than 3.5 million inhabitants.
Australians are working longer before retirement. Those who are now retired, generally retired before they were 60 years old, but those now working do not plan to retire until they are 64 years old, giving an extra five years of 'working for the man'. So, if you thought of coming to Australia, be prepared to roll your sleeves up and work much longer - hours each week and years of your life!
Australia has three levels of government.
The first is the national or federal level (it is a commonwealth of formerly independent colonies or States) which manages taxation, defence and social security and pays for much of the rest. Then the second tier is the State level (there are eight States or territories) which generally provide the education, transport and health facilities and then a local municipal council level that generally provide the parks, collects the garbage and provides the local libraries. Overall, one in six employees is employed directly by the three levels of Government and more are employed in not-for-profit sectors, indicating the profit-driven sector is strong but not all-embracing.
Apart from the short-lived Rum Rebellion of 1808, Australian national, State or local Governments change mostly by freely contested elections (only rarely by English Royal (or vice-regal) decree as Australia is still nominally governed by the English Queen). The representative democracy system of government is strongly entrenched in the national psyche and is likely to continue so in the future, with perhaps one day, an Australian elected Head of State rather than an inherited English royal.'p>Business is moving on soundly, despite a quieting due to the global recession but most people are still working, eating and drinking and, now that the all-conquering Aussie Cricket team is kindly giving others a go at the top, Australians are turning to their local winter football competitions to fill in the odd non-working times around the water coolers.
Most in Australia live a middle class life and the class structure is very porous - with much opportunity for improvement or decline. There are pockets of real deprivation and poverty but currently, there is much activity to try to remedy those.
In fact, overall, life in Australia is so good, it is worth migrating - but on the other hand, the one advantage of a best kept secret is that it is best kept secret and so perhaps these Views from Australia should remain secret in case everyone else wants to share Australian life too!
Views prepared by Philip Derham, Director of Derham Marketing Research Pty. Ltd. for Nick Thomas, Editor of MRWeb for a series of country snapshots as part of an Olympic journey from Peking to London. Data is sourced from the Australian Bureau of Statistics and the views are those of Philip Derham.