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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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Firefish Ltd
29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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Grass Roots
Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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DIGITAL-MR
In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Cambodia
The Kingdom of Cambodia is a country in Southeast Asia with a population of over 14 million people. It is the successor state of the Hindu and Buddhist Khmer Empire, which ruled most of the Indochinese Peninsula between the eleventh and fourteenth centuries. See full country profile.Latest Research News from SE Asia
1 current SE Asian job:
GOVERNMENT: Multiparty democracy under a constitutional monarchy
AREA: 181,040 sq km
POPULATION: 14,494,293 (July 2009 est)
MAJOR LANGUAGE: Khmer (official) 95%, French, English
Some business and general info
The Market Research Industry
Trade and Industry in Cambodia
A little More Knowledge?
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The Kingdom of Cambodia is a country in Southeast Asia with a population of over 14 million people. It is the successor state of the Hindu and Buddhist Khmer Empire, which ruled most of the Indochinese Peninsula between the eleventh and fourteenth centuries.
Cambodia was a protectorate of France from 1863 to 1953, when it gained its independence, at which point the country became a constitutional monarchy. It was briefly invaded by the USA during the Vietnam war - but by far the darkest moments in the nation's history came courtesy of Pol Pot and the Khmer Rouge, who attempted to rebuild the country's agriculture on the model of the 11th Century while discarding western medicine, and destroying temples and libraries. Between one and three million Cambodians died in the 'killing fields'. After a Vietnamese invasion in 1978, a peace settlement in 1991 has led to stability, briefly shaken by a coup d'ãtat in 1997. It has seen double-digit economic growth, and seeks foreign business investment to modernise the nation and eliminate poverty.
GDP: $27.95bn (2008 est.)
Religions Theravada Buddhist 95%, other 5%.
Currency: Riel (KHR) although US Dollars are commonly used
Telephone Code: +855
MR Association(s):
Cambodia had an MR turnover of around $USD 3m (or $0.21 per capita) in 2007, giving it 68th position in the world by countries ranked by MR market size.
Growth is not stable - this figure was 10.2% down on the previous year.
Source: ESOMAR
According to the CIA World Factbook:USA, Germany, UK, Canada and Vietnam are Cambodia's main export partners, exporting $4.616bn worth of clothing, timber, rubber, rice, fish, tobacco and footwear in 2008. Imports come from US, Germany, UK, Canada and Vietnam, and comprise of petroleum products, cigarettes, gold, construction materials, machinery, motor vehicles and pharmaceutical products worth $6.424bn in 2008.
Per capita income is rapidly increasing, but is low compared with other countries in the region. Most rural households depend on agriculture and its related sub-sectors. Aside from agriculture, other key industries in Cambodia are tourism, garments, construction, wood and wood products, rubber, cement, gem mining and textiles.
Email me:
laurence@mrweb.com
