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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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Firefish Ltd
29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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Grass Roots
Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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DIGITAL-MR
In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Syria
Syria is based in the fertile crescent of the Middle East widely known as 'The Cradle of Civilization'. In ancient times the country was occupied by every seafaring race which came along, amongst whom were the Canaanites, Phoenicians, Sumerians, Babylonians and eventually the Persians, Macedonians and the Romans. Modern Syria was created as a French Mandate in April 1946. Syria has been under Emergency Law since 1962, effectively suspending most constitutional protections for citizens. Governed by the Baath Party since 1963, actual power is concentrated in the presidency and a narrow grouping of military and political strongmen. See full country profile.Latest Research News from Middle East
GOVERNMENT: Republic under an authoritarian military-dominated regime
AREA: 185,180 sq km
POPULATION: 22,198,110 (July 2010 est.)
MAJOR LANGUAGE: Arabic
Some business and general info
The Market Research Industry
Trade and Industry in Syria
The Old City has been placed by the World Monuments Fund on its Watch List of the 100 Most Endangered Sites in the world.
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Syria is based in the fertile crescent of the Middle East widely known as 'The Cradle of Civilization'. In ancient times the country was occupied by every seafaring race which came along, amongst whom were the Canaanites, Phoenicians, Sumerians, Babylonians and eventually the Persians, Macedonians and the Romans. Modern Syria was created as a French Mandate in April 1946. Syria has been under Emergency Law since 1962, effectively suspending most constitutional protections for citizens. Governed by the Baath Party since 1963, actual power is concentrated in the presidency and a narrow grouping of military and political strongmen.
Syrians have a very traditional society, in which a great deal of importance is attached to family life. Marriages and the birth of children are still occasions for elaborate, age old ceremonies and folk customs.
GDP: $100.8 billion - $4,600 per capita (2009 est.)
Religions Sunni Muslim 74%, other Muslim (includes Alawite, Druze) 16%, Christian (various denominations) 10%, Jewish (tiny communities in Damascus, Al Qamishli, and Aleppo)
Currency: Syrian Pound (SYP) - 1GBP = 73.71 SYP
Telephone Code: +963
MR Association(s):
Association: We can find no evidence of an MR Association in Syria - but would be happy to be proved wrong! However, there are several agencies working in the country.
Levant (Jordan, Lebanon, Syria) was the third-fastest growing market in the Middle East and Africa region in 2008, growing 10.1% year-on-year with a turnover of $13m.
Source: ESOMAR
According to the CIA World Factbook: Iraq, Lebanon, Germany, Egypt, Saudi Arabia and Italy are Syria's main export partners, with exports totalling $11.76 billion in 2009. The main export commodities are crude oil, minerals, petroleum products, fruits and vegetables, cotton fiber, textiles, clothing, meat & live animals and wheat. The main import partners are Saudi Arabia, China, Turkey, Egypt, UAE, Italy, Russia, Germany and Lebanon, with imports of machinery, food and livestock, metals, chemical products, yarn and paper totalling $12.62 billion in 2009.
According to Wikipedia Syria is a middle-income, developing country with a diversified economy based on agriculture, industry, and energy. Growth has been sporadic: GDP per capita climbed 80% in the 1960s and 336% during the 1970s, shrank by 33% during the 1980s but recovered to climb 12% in the 1990s. Since 1997 the economy has posted an average growth rate of more than 7%, reducing poverty by about 10 percentage points.
Foreign Aid to Syria In 1997 totalled an estimated US$199m. The World Bank reported that as of July 2004 it had committed a total of US$661 million for 20 operations in Syria.
Email me:
laurence@mrweb.com
