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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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Firefish Ltd
29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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Grass Roots
Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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DIGITAL-MR
In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Palestine
The Palestinian Territories consist of two (or arguably three) d'stinct areas: the Gaza Strip, the West Bank and East Jerusalem. Israel considers East Jerusalem not to be a part of the West Bank, but part of a unified Jerusalem, which it unilaterally considers the Capital of the state. The eastern limit of the West Bank is the border with Jordan. Virtually all the involved parties dispute some part of how the current borders are drawn. See full country profile.Latest Research News from Middle East
GOVERNMENT: N/A - The PNA (Palestinian National Authority) is the administrative organization established to govern parts of the West Bank and Gaza Strip
AREA: 5,860 sq km
POPULATION: 4.4 millions (UN 2010 est.) - note: approximately 296,700 Israeli settlers live in the West Bank (2009 est.); approximately 192,800 Israeli settlers live in East Jerusalem (2008 est.)
MAJOR LANGUAGE: Arabic, Hebrew (spoken by Israeli settlers and many Palestinians), English (widely understood)
Some business and general info
The Market Research Industry
Trade and Industry in Palestine
A little More Knowledge?
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The Palestinian Territories consist of two (or arguably three) d'stinct areas: the Gaza Strip, the West Bank and East Jerusalem. Israel considers East Jerusalem not to be a part of the West Bank, but part of a unified Jerusalem, which it unilaterally considers the Capital of the state. The eastern limit of the West Bank is the border with Jordan. Virtually all the involved parties dispute some part of how the current borders are drawn.
The term 'Palestinian' began to be applied exclusively to the Arab population of these areas only after Israel's victory in the 1967 War, and consequently the terms 'Palestinian territories' and 'occupied Palestinian territories' also gained wide usage. The territories have been the focus of much of the bitter conflict in the Middle East ever since.In the last five years a combination of foreign aid and local initiatives (some in the form of co-operatives) have established a few "green shot" businesses such as the growing trade in Palestinian Olive Oil, fruit and fruit related products.
GDP: $12.79 billion (2009 est.) - $2,900 per capita (2008 est.)
Religions Muslim 75% (predominantly Sunni), Jewish 17%, Christian and other 8%
Currency: Israeli New Sheqel alongside: Egyptian Pound (EGP) in Gaza Strip Jordanian Dinar (JOD) in West Bank US Dollars are also widely used
Telephone Code: +970
Federation of Palestinian Chambers of Commerce, Industry and Agriculture
BBC Country Profile
Research Industry
The Palestinian Territories have no MR association and no locally-based research providers as far as we know.According to the CIA World Factbook, Palestine exported $529 million worth of goods in 2008. Exports comprised olives, fruit, vegetables and limestone (includes trade from Gaza Strip). Imports in the same year were worth $USD 3.772 billion, consisting of food, consumer goods, construction materials, petroleum and chemicals.
From 2007-9 the economy in the West Bank improved gradually; in 2009 an economic boom began with growth reaching 8 percent, higher than in Israel or the West. Tourism to Bethlehem, which had doubled to 1 million in 2008, rose to nearly 1.5 million in 2009, while new car imports increased by 44%.
The first planned Palestinian city, named Rawabi, is soon be built north of Ramallah, with the help of funds from Qatar. In 2010, Ramallah was described as a hub of economic activity thanks to the improved security situation, successful battle against corruption and large consumer base.
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laurence@mrweb.com
