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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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Firefish Ltd
29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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Grass Roots
Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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DIGITAL-MR
In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Rwanda
The Republic of Rwanda has been settled by humans since the Stone Age - firstly by hunter gatherers, and then by the Bantu, who eventually divided in to Hutus and Tutsis. The Tutsi Kingdom of Rwanda dominated from the mid-eighteenth century, both pre-and post- European colonisation. The Hutu population revolted in 1959, establishing an independent Hutu state in 1962. The Tutsi-led Rwandan Patriotic Front (RPF) launched a civil war in 1990, which was followed by the 1994 genocide, in which Hutu extremists killed an estimated 500,000 to 1 million Tutsis and moderate Hutus. See full country profile.Latest Research News from Africa
2 current African jobs:
Senior Research and Insights Manager, English and Exams, UK Flexible - Manchester, London, Cardiff, Edinburgh or Belfast - or in Czech Republic, Spain, Portugal, Italy, Tunisia or Morocco, Pay Band - 8 c.GBP 38,820 - plus London weighing 3.3k - (posted Jun 6 2024)
GOVERNMENT: Republic; presidential, multiparty system
AREA: 26,338 sq km
POPULATION: 11,370,425 (July 2011 est - taking in to account the effect of AIDS in the region)
MAJOR LANGUAGE: Kinyarwanda, French, English
Some business and general info
The Market Research Industry
Trade and Industry in Rwanda
A little More Knowledge?
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The Republic of Rwanda has been settled by humans since the Stone Age - firstly by hunter gatherers, and then by the Bantu, who eventually divided in to Hutus and Tutsis. The Tutsi Kingdom of Rwanda dominated from the mid-eighteenth century, both pre-and post- European colonisation. The Hutu population revolted in 1959, establishing an independent Hutu state in 1962. The Tutsi-led Rwandan Patriotic Front (RPF) launched a civil war in 1990, which was followed by the 1994 genocide, in which Hutu extremists killed an estimated 500,000 to 1 million Tutsis and moderate Hutus.
Rwanda's economy suffered heavily during the genocide, but has since strengthened. The country has few natural resources, and the economy is based mostly on subsistence agriculture. Coffee and tea are the major cash crops for export. Tourism is a fast-growing sector and is now the country's leading foreign exchange earner. The most popular tourist destination is the Volcanoes National Park and the most popular activity is the tracking of mountain gorillas.
GDP: $11.84 billion (2010 est.) $1,100 (2010 est.) per capita
Religions Roman Catholic 56.5%, Protestant 26%, Adventist 11.1%, Muslim 4.6%, indigenous beliefs 0.1%, none 1.7% (2001)
Currency: Rwandan Franc (RWF) - GBP1 = RWF 962
Telephone Code: +250
MR Association(s):
Rwanda has no MR association and no locally-based research providers as far as we know. If you know differently, please get in touch!
Statistics: According to ESOMAR, the East African MR Industry (Kenya, Sudan, Tanzania, Uganda, Rwanda and Burundi) had a turnover of $USD 34m in 2009, representing net growth of 14% on 2008.
Source: ESOMAR
During the genocide of 1994, widespread loss of life, failure to maintain infrastructure, looting and neglect of cash crops caused a huge drop in GDP, resulting in the withdrawal of private and external investment. The economy has since strengthened - although 90% of working people are employed on farms. Despite Rwanda's fertile ecosystem, food production often does not keep pace with population growth, and food imports are required. Tourism, including gorilla tracking, generated $USD 214m in 2008, an increase of 54% on the previous year.
Rwanda exported $226m worth of goods (including coffee, tea, hides and tin) in 2010, with major export markets including China, Thailand and other African nations.
Imports far outweighed exports with a total value of $1.047bn in 2010. Commodities imported ranged from food to construction material, coming in the main from Africa (31.45% of imports), as well as Asia, the Middle East and Europe.
Email me:
laurence@mrweb.com
