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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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Firefish Ltd
29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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Grass Roots
Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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DIGITAL-MR
In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to The Philippines
The Philippines comprises 7,107 islands in the western Pacific Ocean. Populated by an Australo-Melanesian people, the Negritos, at least 30,000 years ago, the islands became a Spanish colony in the 16th century, and were ceded to the USA in 1898 and granted independence in 1946. See full country profile.Latest Research News from The Philippines
GOVERNMENT: Constitutional Republic
AREA: 300,000 sq km
POPULATION: 99,900,177 (July 2010 est.) (July 2010 est.)
MAJOR LANGUAGE: Spanish until 1987. Since then, the two official languages are Filipino, and English.
Some business and general info
The Market Research Industry
Trade and Industry in The Philippines
A little More Knowledge?
Go to next country
The Philippines comprises 7,107 islands in the western Pacific Ocean. Populated by an Australo-Melanesian people, the Negritos, at least 30,000 years ago, the islands became a Spanish colony in the 16th century, and were ceded to the USA in 1898 and granted independence in 1946.
The Philippines is the world's 12th most populous country with c100m people, 83% of them Roman Catholic. Rapid GDP growth in the 1960s and 70s (second in Asia only to Japan) was followed by three decades of slower growth, although in recent years it has resurged and in 2007 it led SE Asia (7.3%).
GDP: $160.9bn / per capita $1,745 (2009 est.)
Religions Roman Catholic (83%), Protestant (9%), Muslim (5%) and others (3%).
Currency: Philippine peso (PHP) = 100 centavos or sentimos
Telephone Code: +63
MR Association(s):
Market and Opinion Research Society of the Philippines
MR industry turnover has more than doubled since 2003 according to ESOMAR, from $27m to $58m. This includes a very large jump in 2007 (2006 figure: $44m). The media research sector has seen some controversy in the past few years, with television company ABS-CBN Broadcasting Corp suing AGB Nielsen Media Research (AGB) for allegedly fixing ratings, and (separately) the country's senate considering regulation of opinion polls due to a members' concern that otherwise 'public survey firms would run the government and society'.
Source: ESOMAR
Email me:
laurence@mrweb.com
