Dr Kurt Pflughoeft - Senior Vice President of Marketing Sciences
Kurt has been with Market Probe since 1999 and oversees the corporate marketing science and data mining division. He leads an experienced team of senior statisticians at Market Probe. Kurt’s team ensures that the company can provide actionable information and recommend strategic initiatives for its global clients.
Kurt has a broad background in IT, statistics and marketing. He taught graduate-level courses in each area and has won several teaching and best paper awards. Dr. Pflughoeft has been a frequent presenter at market research conferences including the Sawtooth Software Conference and the AMA Advance Research Techniques Conference.
Kurt earned a Ph.D. in Management Science from the University of Wisconsin-Milwaukee and continues teaching and researching with colleagues from Market Probe and his alma mater. He believes that the bridge between academic and industry research is the key for advancing knowledge within the market research community.
Kurt's current articles: (2)
Data Mining for Market Research Projects - 16th September, '10
Using the Random Forests Technique to Expand Key Driver Analysis - 3rd June, '10
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