Vision Critical - 4 ways mobile research can boost engagement Read more
'If mobile is changing the nature of our romantic lives, that’s because there’s nothing like reaching someone right where they are, at the moment when they’re receptive to your message. That’s the same reason mobile is so useful as a way of boosting respondent engagement – because it allows you to reach respondents in the moment and provide a greater level of engagement.' read it
Tablets are not mobiles - neither are they exactly PCs, says Billboard Read more
- kind of obvious, but interesting / backed up with comments and data from the NPD Group’s first analysis of the consumption habits of tablet users. The distinction is ‘not academic... Companies need to determine what value consumers place on certain apps in certain situations.’ read it
50% of smartphone users in India are under 25 years old, says Nielsen Read more
Data and comments from the Indian smartphone user study, conducted in September and October 2012 across 46 cities with more than 10,000 smartphone owners. Apple is not in double figures for market share - but see below... read it
Recent Features Wish to be Big - A big data primer, by MrWeb's Nick Thomas
Coming soon: New Home for Old Skills - researchers have what big data needs
In the News...
Bluecore Launches Data 'Decisioning Platform' - 1/3/17 In the US, behavioral and product data specialist Bluecore has launched 'Decisioning Platform', a system allowing retailers to organize massive data sets, determine what to do next with the data, and deploy campaigns across several channels. >> More
Nielsen to Rate Cross-Device Tracker Firms - 28/2/17 Nielsen has announced it will use its Digital Ad Ratings (DAR) platform to measure the accuracy of cross-device graph providers, offering 'an independent third-party measure of their efficacy in verifying consumer identity'. >> More
Ipsos 'Back on Track' with 3pc Organic Growth - 27/2/17 Ipsos has reported 2016 revenue of EUR 1,782.7m, virtually the same as in 2015 but representing 3 percent organic growth - currency effects cancelled out the growth in the Euros figure. >> More
As the world’s largest qualitative research software developer, QSR International is dedicated to helping marketers make sense of today’s growing volume of unstructured data. www.qsrinternational.com
Lexalytics
For over 7 years, our core technology, Salience, has been helping businesses with text analysis and sentiment and has become a trusted resource in the text analytics industry. www.lexalytics.com
As the world’s largest qualitative research software developer, QSR International is dedicated to helping marketers make sense of today’s growing volume of unstructured data. 
