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Mark Robinson - Chief Operating Officer, GamesAnalytics
Mark Robinson has been working within various sectors of the data mining industry his entire career, initially as an operational research analyst at British Gas, then as a retail consultant evaluating store performance and catchment potential with CACI. Latterly he has led the data mining consultancy Marketing Databasics that builds and hosts analytical environments to increase customer value through data-driven insight. His experience covers a wide range of sectors including Financial Services, Retail, Leisure and the Drinks industry.
In 2009, Marketing Databasics (MDB) was designated a "Leader" organisation in the Forrester review of marketing services providers for its completeness of offering and its strategic vision. In the same survey, clients scored MDB with the highest net promoter score (i.e. likelihood to recommend to others). As well as being awarded several industry awards for innovative use of data, Robinson contributes to thought leadership in the industry through his membership of the Direct Marketing Association Council.
Mark Robinson current articles: (1)
Putting Analytics at the Heart of Game Monetization
- 24th May, '11 |
