Social Media Monitoring in 2012

Oracle to Buy Social Media Analyst - 6/6/12

US-based software giant Oracle is to acquire social media intelligence provider Collective Intellect, which helps users monitor, understand and respond to consumer conversations on social media. Terms of the deal were not disclosed.

Socialbakers Adds YouTube Analytics - 31/5/12

Social media monitoring firm Socialbakers has expanded its Analytics PRO technology to enable users to measure their performance across YouTube, as well as Facebook and Twitter.

Data Protection Update: Cookies and Statistical Data - 28/5/12

The UK’s ICO (Information Commissioners Office) has apparently made significant last-minute relaxations in its guidance regarding changes to the new EU cookie law. Separately, ESOMAR and EFAMRO have attended meetings of the Council of Europe regarding EU data protection plans.

Twitter Joins Push for ‘Do Not Track’ - 18/5/12

Twitter has announced its support for the US FTC’s Do Not Track initiative, which restricts how third parties collect and store data about browsing behavior.

Cisco to Buy Analysis Software Firm Truviso - 4/5/12

Networking giant Cisco has announced its intention to buy data analysis software firm Truviso, as part of its drive to offer clients enhanced real-time data analytics. Terms of the deal were not disclosed.

US Election Chat and Poll Site Launches - 20/4/12

In the US, local forum site Topix has launched a new mobile and online platform called Politix, through which Americans can follow news about the 2012 election, share their opinions with their social networks and fellow voters, and track opinion across the country.

SPA Future Thinking Sells Social Media Stake - 6/3/12

Irish broadcaster UTV Media has acquired social media monitoring specialist Simply Zesty from its founders Niall Harbison and Lauren Fisher, and from MR firm SPA Future Thinking which held a stake in the business. The deal is valued at up to £5m.

RadiumOne Raises $50m, Launches Content Sharing App - 5/3/12

In the US, social media ad targeting specialist RadiumOne is said to be closing a $50m investment round, and has launched Via.me, a new app for iPhone and desktop. The latter allows users to manage their output and content across multiple social networks.

Bazaarvoice Aims for $90m IPO - 10/2/12

US-based word-of-mouth specialist Bazaarvoice has announced it is to launch an initial public offering (IPO) of approximately 9.4 million shares, 9 million of which will have a target price range of between $8 and $10, with a further 484,000 offered by existing shareholders.

MediaCom’s Fyfe to Lead Social Media Monitoring Team - 6/2/12

In the UK, WPP-owned MediaCom has promoted Peter Fyfe to the newly created role of Head of Social Media, to lead a team of ten social media specialists focusing on monitoring, consultancy, campaign activation and community management.

'First’ Google+ Analytics Tool Unveiled - 8/12/11

Social media analytics specialist Simply Measured has launched what it describes as the first analytics solution to enable marketers and PR professionals to understand their brand’s presence on Google+.