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 RECENT NEWS ITEMS |
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Web Traffic Monitoring
1/7/26
In the US, the CMO Council has launched a framework called the Apex Martech Matrix, which predicts the business value of firms' investment in marketing technology, based on company size, industry, maturity and strategic priorities. The Matrix is based on data from partner firm MartechTribe. More.
Australian media intelligence company Truescope has launched two AI tools: Assistant, an always-on summariser of broadcast, online, print and social coverage; and Analyst, which breaks natural language questions into parallel research threads and returns reports with full details of sources. More.
First-party data firm Dynata has launched a new platform called Dynata+, which it says 'reimagines how users access, purchase, and activate research-grade data.' The self-service interface allows clients to 'seamlessly' assess feasibility and price for projects, and launch them in real time. More.
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Web Traffic Monitoring in 2012
Some key stories
Data Protection Update: Cookies and Statistical Data - May 28 2012 The UK’s ICO (Information Commissioners Office) has apparently made significant last-minute relaxations in its guidance regarding changes to the new EU cookie law. Separately, ESOMAR and EFAMRO have attended meetings of the Council of Europe regarding EU data protection plans.
Nielsen Partners with Comcast for Mobile C3 - May 23 2012 In the US, cable TV and Internet provider Comcast has partnered with Nielsen to test ratings measurement on portable devices such as iPads, tablets and mobile phones - currently a gap in the research giant’s 3-day playback ratings offer (C3).
Twitter Joins Push for ‘Do Not Track’ - May 18 2012 Twitter has announced its support for the US FTC’s Do Not Track initiative, which restricts how third parties collect and store data about browsing behavior.
Webtrends Adds Heatmap Option - Apr 30 2012 Online analytics provider Webtrends has announced a Heatmaps service, available as an add-on capability for On Demand customers of its Analytics 10 platform.
Chartbeat Raises $9.5m to Scale Web Analytics Service - Apr 17 2012 New York-based Chartbeat, which helps clients measure traffic to their web sites in real-time, has raised $9.5m in a Series B round of funding, and will use it to scale up its analytics service. A number of new tools have also been announced.
Cross-Platform Partnership for Nielsen and GroupM - Mar 19 2012 WPP’s GroupM is working with Nielsen to develop a new cross-platform measurement service, integrating media planning and measurement across television and the Internet.
OMG Combines Digital Agencies - Feb 16 2012 Omnicom Media Group (OMG) has brought together all its search and optimization agencies under its Resolution Media brand, to offer integrated services across areas including SEO, digital behavior analysis, behavioral targeting, social media and mobile.
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