OMG Combines Digital Agencies

Omnicom Media Group (OMG) has brought together all its search and optimization agencies under its Resolution Media brand, to offer integrated services across areas including SEO, digital behavior analysis, behavioral targeting, social media and mobile.

Chicago-based digital agency Resolution Media is part of Annalect Group, OMG's digital data and analytics division. Until now, Resolution has only operated in the US, while in other countries OMG's services have been split between a number of its companies.

The new operation will have more than 700 search experts and be headed by President Alan Osetek (pictured), who has been leading the company's US business for the past year.

Before joining Resolution, Osetek was MD of Aegis-owned digital marketing agency iProspect, and Chief Revenue Officer at market intelligence firm Visual IQ. Under the new business structure, he will continue to report to Scott Hagedorn, CEO of Annalect.

OMG CEO Daryl Simm comments on the integration: 'We have outstanding solutions in every major market that serve our portfolio of digital-centric clients. More recently we've won global assignments and built social content management capabilities in key markets. It's now time to present these assets under a single global structure to optimize our data and investment scale for clients.'

Web sites: www.omnicomgroup.com , www.resolutionmedia.com and www.annalect.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.