2CV Adds Two ADs in US

UK-headquartered full-service insight agency 2CV has appointed Mario Flores as Qualitative Associate Director and Sam Aly as Quantitative Associate Director - both based in the US.

2CV is part of the marketing strategy, data-driven MR insights and tech-enabled comms specialist Digital Technology Advisory Group (DTAG), which was recently acquired by private equity firm Vespa Capital. As well as 2CV's London headquarters, the firm has offices in Los Angeles, San Francisco and Singapore.

Flores, who joins after nearly eight years at ad agency Lopez Negrete Communications, brings nearly two decades of experience in qual research, with a particular expertise in advertising communications and the Hispanic market. Earlier, he was Director of Insights at A! Digital, designing both qual and quant studies, and he was a Marketing Analyst at RT Consulting. Aly spent the last decade at entertainment, media and tech specialist Interpret, where he latterly served as Senior Strategic Operations Manager, responsible for internal operations, vendor management and finance. During his time with the firm, he also focused on the gaming and technology sectors.

Commenting on the news, CEO Tim Blandford said: 'I'm delighted to welcome both Sam and Mario and thank them for choosing to join our team. Their specific skills and experience are invaluable for both 2CV and our clients, furthermore it helps widen our capabilities in the USA and beyond. Our business is expanding rapidly across Europe, USA and Asia; Sam and Mario represent further investment to support that growth.'

Web site: www.2cv.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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