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Join us for the official networking party of Quirk's London 2025 - a night of great conversations, delicious food, and unforgettable connections!
Increase your confidence in delivering high-quality client presentations.
This course is designed to help researchers and analysts generate actionable insights to get to a compelling message that can be shared with senior business stakeholders.
Unlocking the Future of Insights - Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI
Join the new WIRe Mexico City team as they bring together voices from across the industry in this virtual event exploring how synthetic data is reshaping market research in Latin America!
Journey to the heart of successful business administration with management tools that deliver immediate value
Look forward to 6 days of exciting webinars, discussions, pitches and interactive workshops.
Research can play a powerful role in giving lesser-heard groups a platform to represent themselves. This also has significant benefits for research buyers, enabling commercial and public organizations to better serve minority groups.
This training session will help you address biases and blind spots, along with offering guidance on research design that will enable you to achieve valid and effective results.
Measuring and Demonstrating your value to the business
Learn how AI can fit into your qualitative research toolbox.
Deepen your knowledge of the principles, practices and processes of market research.
We’re no strangers to change. From rethinking our careers to reshaping how we lead, live, and show up in our teams, the past few years have pushed many of us to pause, pivot, and reexamine both our personal and professional lives.
Discover how ChatGPT can open up new avenues for efficiency and innovation in your quantitative research
Microsoft Copilot is transforming the way professionals conduct quantitative research, seamlessly integrating AI-powered assistance into tools like Excel, PowerPoint, and Word within Office 365.
Learn how to design behavioural interventions to change behaviour at pace.
Data collection, sampling, analysis, presentation.
This training in semiotics and cultural strategy teaches tools for brand strategy, creative development, and future cultural trends.
Join us on the 5th of June as we gather for informal networking drinks in Mindspace's beautiful garden in central Amsterdam.
WIRe Madrid ha llegado! Únete al lanzamiento de esta comunidad internacional, dedicada a promover el liderazgo femenino y dar la bienvenida a todos los profesionales que apoyan la diversidad en el sector.
Apply, analyse, interpret and appreciate the relevance.
Learn how to apply behavioural science in quantitative market research
This course is an essential introduction to the principles and practice and value of Qualitative Research.
Create stories that showcase the brilliance of your insights and result in highly engaged audiences.
Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.
IIEX Europe 2025 stands as the pinnacle gathering for visionary insights professionals in Europe.
Asking Smarter Questions is a new training course from award-winning author and trainer Sam Knowles, which champions the art of curiosity, setting out the six Universal Principles that make every question count.
A one-day training course to be delivered by MRS B2B Network in association with the Market Research Society
Find out how to leverage effective data storytelling to increase stakeholder cut through and engagement with insights.
This two-hour course focuses on the exciting possibilities of this dynamic and emerging field. You'll gain a better understanding of machine learning, unstructured data, and generative AI, and how it is shaping the future of insights discovery.
Understand how to use deep cultural insight to unlock powerful strategic solutions
Maximising the effectiveness of your desk research
In this 90-minute course, you will learn how to use ChatGPT to boost your qualitative options. We'll cover creating discussion guides, qualitative personas, and utilising AI for analysis.
Learn how to have effective conversations in every aspect of your life as a researcher
Everyone's writing questionnaires...but what makes a questionnaire really work?
Create insightful, innovative and inspiring deliverables that move audiences to action
Briefing, design, fieldwork, analysis and presentation.
Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.
Stories are how human beings make sense of the world. They are what we're persuaded by, particularly when they're rooted in genuine evidence.
This seminar is designed to transform your qualitative moderating skills. Learn to uncover the subconscious behaviors that influence purchasing decisions by exploring the core beliefs and emotions of individuals.
Communicate in a voice that's professional, engaging and inspiring
Learn to improve data quality in online surveys for more accurate and reliable research results.
Learn how to lead engaged, focused and high-performance teams
Take information and find key messages through taught material and 'hands on' learning.
Storytelling is a key research skill with videos one of the most effective ways to engage buyers. Learn how to create compelling videos on this course.
Get the most from your project by making good research and project management decisions at every stage.
Increase your confidence in delivering high-quality client presentations.
Understand visual storytelling and create tailor-made data infographics
Learn how to apply behavioural science to better understand and influence behaviour
Unleash the Power of Research Communications for Global Impact. In this transformative course, you'll master the foundational pillars of persuasive research communications: audience, purpose, and strategy.
Reimagine the future of insights at Congress 2025 in Prague. Join us to spark creativity, challenge the norm, and unlock bold new possibilities that will transform the industry.
Australia's must-attend research event, the next Human Insights Conference will be held 2 & 3 September 2025 at Sofitel Melbourne.
Learn how to engage and mobilise stakeholders to take action from insight.
Crafting an effective screener is crucial to recruiting the right participants for your studies, directly impacting the quality and reliability of your research outcomes.
This seminar is designed to unlock your facilitation superpower.
Qual360 is the only global conference series dedicated to qualitative market research. With its 17+ Years of Driving Innovation in Qualitative Research, Qual360 is a unique event catering to a strong global community of dedicated 'Quallies.'
This seminar is designed to transform your qualitative moderating skills. Learn to uncover the subconscious behaviors that influence purchasing decisions by exploring the core beliefs and emotions of individuals.
This two-hour course focuses on the exciting possibilities of this dynamic and emerging field. You'll gain a better understanding of machine learning, unstructured data, and generative AI, and how it is shaping the future of insights discovery.
MRMW 2025 will be back in Berlin, Germany on November 6&7, 2025! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions.
Crafting an effective screener is crucial to recruiting the right participants for your studies, directly impacting the quality and reliability of your research outcomes.
UXDG Virtual 2025 is Merlien’s flagship event born out of our QUAL360 and UX360 research conference series.
Qual360 is the only global conference series dedicated to qualitative market research. With its 17-year history (since 2008), Qual360 is a unique event catering to a strong global community of dedicated 'Quallies'.
Develop your PowerPoint design skills and make designs that pop!
This Masterclass provides the most up-to-date practices for good questionnaire design.
Qual360 is the only global conference series dedicated to qualitative market research. With its 17-year history (since 2008), Qual360 is a unique event catering to a strong global community of dedicated 'Quallies'.
![Masterclass 2025 - Insight Sensemaking [M-IS25]](../diary/img/trs-14may25.jpg "Masterclass 2025 - Insight Sensemaking [M-IS25]")
![Masterclass - Using AI to Create Ground Breaking Qual - Going beyond the obvious [M-AIQual]](../diary/img/trs-21may25.jpg "Masterclass - Using AI to Create Ground Breaking Qual - Going beyond the obvious [M-AIQual]")
