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Mark Read has announced he will step down as Chief Executive of WPP, and from the Board, on December 31st after more than 30 years with the group. WPP says the search for a successor is underway.
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Kantar is to launch its 'Live' offer in 45 markets a week from today, promising 'qualitative research at quantitative scale.'
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In Seattle, WA, sampling, data collection and MR services company Research For Good (RFG) has launched QuIP (Quality Interception Point), and AI-powered quality control solution for use both in market research and the provision of datasets for LLM training.
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Sample marketplace and res tech supplier Cint has announced the completion earlier this year of a rights issue worth SEK 596m (around $60m US), with which to accelerate its migration to a single integrated platform, and fuel its growth in key markets including the USA.
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Media planning tech and advertising data firm Guideline has enhanced its Planning Suite with new data features designed to eliminate inefficiencies, unify systems, promote collaboration and improve campaign reporting. More
Consumer behavior specialist Cognitiv has announced AI Personas, which uses real-time consumer behavior data to create dynamic audience profiles, helping users to continually optimize their targeting. More
Ipsos India has rolled out an approach called Total Access, which aims to ensure rigorous and reliable coverage of 'the widest representation of consumers' in a country with a vast diversity of consumer segments and demographics. More
Madrid-based Seedtag has unveiled what it says is 'a decisive step beyond the limits of traditional contextual advertising,' bring principles of neuroscience into its 'Liz' AI platform to interpret signals like interest, emotion and intent, and optimize campaigns accordingly. More
Texas-based and tech-focused market intelligence company Futurum Group has launched a new division devoted to equities research, and appointed Shay Boloor to lead it as Chief Market Strategist. More
Communities-based insights consultancy Human8 has promoted Tim Nguyen to Product & Innovation Manager, after two and a half years at the firm. More
In Stockholm, pricing strategy specialist Priceagent has added former Amazon and Walmart pricing leader Philip Carls and form Cint exec Oscar Carlsson to its Board of Directors. Carlsson will also serve as the firm's interim Chief Product Officer. More
Ad tech company Viant has added entrepreneur, executive and investor Brett Wilson, the co-founder of TubeMogul, to its Board of Directors. More
| 17th June 2025 | IIEX Europe 2025 - Amsterdam |
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