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Marcoms challenger Stagwell has invested in Real Clear Holdings LLC - the publisher of RCP Poll Averages, news publication RealClearPolitics, and twelve other news and analysis sites - taking a 35% stake in the company.
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Independent media and creative advisory firm mediasense has announced that its co-founder Graham Brown is to step down from his role as Executive Chairman to become a Non-Executive Director. He leaves leadership of the company in the hands of CEO Jamie Posnanski.
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In California, recently renamed MFour Data Research has launched an Attribution add-on to its iOOH Brand Lift solution, linking verified ad exposure to app installs, web site actions, and in-store foot traffic, promising full-funnel measurement for Out-of-Home media.
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In New York, AI-powered customer research platform Strella has raised $14 million in Series A funding, with which to expand its platform to mobile customer research, and accelerate the growth of its engineering team to build more tools using its AI capabilities. The firm has also added three new faces.
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US-based Healthcare Research Worldwide (HRW) has hired Tina Sallustio and Lauren O'Malley as Vice Presidents, and Adina Trubnick and Harshvi Shah as Research Executives. More
UK-based agency Simpson Carpenter has launched Quasai, an AI avatar moderator capable of conducting unstructured, interactive interviews, incorporating video and audio stimulus. More
In Canada, a new agency called Vero will aim to 'redefine how brands invest in corporate, sports and entertainment sponsorships,' supported from the start by a strategic research partnership with IMI Consulting. More
Bauer Media has enhanced its AudioXi ad targeting service with the addition of 'Moment', allowing advertisers to target listeners based on their current mood and activity. The tool combines user data from mobile gaming, meditation and brain training apps, with Bauer's first party data. More
Transatlantic insight consultancy Basis Global has launched Basis Signals, a new quarterly series combining automated pattern detection and human interpretation to identify and explain early shifts in consumer behaviour. More
In the US, former Gongos and Human8 employee Eric Stinebiser has joined custom MR and consulting firm CMB as Controller. More
In Johnson City, TN, market research and strategic consulting firm Smarty Pants has promoted five 'veteran' insights leaders, at the helm of its five core business units, to the rank of 'VP, Business Visionary.' More
Ad tech and measurement company VideoAmp has appointed Jon Steinlauf, former Chief US Advertising Sales Officer at Warner Bros. Discovery (WBD), to its Board of Directors. More
| 21-22 Oct 2025 | IIEX Latin America 2025 - Mexico City |
| 29 Oct 2025 | Burke Institute: Artificial Intelligence, Machine Learning & Text Analytics - Virtual |
| 6-7 Nov 2025 | MRMW EU 2025 - Berlin, Germany |
| 18th Nov 2025 | Mastering MR Screener Writing - Fieldwork / WIRe in-person interactive workshop - New York City |
| 19 Nov 2025 | MRII Webinar: The Co-Pilot Researcher - Virtual |
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