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YouGov is retiring the separate brand of the GfK panels business it bought just under a year ago, as it integrates the business into the group; and has a new overall brand strategy reflecting its enhanced offer and focused around the concept of 'Research Reality'.
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Toronto-based ad platform StackAdapt has appointed former Qualtrics Becky Tasker as Vice President of Growth Marketing.
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London-based Potentia Insight has launched a rapid turnaround survey solution called TenPo, offering users ten targeted questions pitched to a sample of 1,000 people in eight countries.
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Digital video advertising and CTV solutions provider ShowHeroes has announced a collaboration with audience and attention measurement firm TVision, expanding the former's proprietary Attention Index model to CTV.
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AI-driven analytics and decision intelligence company Pyramid Analytics has raised $50m in financing, with which to expand its operations and further develop its software. More
Swedish technology firm Smart Eye, the parent of Affectiva and iMotions, has released a new version of its advanced eye tracking solution, with updates including automatic profile selection and refined user recognition, enhancing ease of use and data integrity. More
Ipsos has appointed former Microsoft and IBM exec Julia Glidden as Group President of its US Public Affairs practice. She replaces interim leader Michael Link, who takes the new role of Chief Research and Operations Officer. More
Data firm Pureprofile has announced a new product innovation team, charged with developing a pipeline of data technology solutions with an AI focus. The team will be led by Niamh Fitzpatrick, with the new title of Chief Product Officer. More
In the US, software firm Bending Spoons - whose products include Evernote, Meetup and WeTransfer - has paid around $233m in cash to acquire Brightcove, the streaming technology solutions company chaired by Communispace founder Diane Hessan. More
In London, insight industry comms Keen as Mustard Marketing has appointed Vanessa Chirayus as a Junior Marketing Executive. More
Blue Bell, PA-based custom MR firm AMC Global has promoted Alison Hansberry to Research Director. More
UK agency Boxclever has promoted Christina Tarbotton from AD to Research Director. She has worked at the company for more than five years. More
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