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CSM Media Research has been chosen to provide the official ratings for television audience in Hong Kong, for the next six years. The new 'HKTAM' service will incorporate new PeopleMeter and content recognition technologies from Kantar, which is one of CSM's shareholders.
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London-based marcoms group MSQ, already home to analytics, insights and strategy firm Freemavens, has acquired innovation and strategy research firm The Forge.
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In Boston, US, Press Ganey Forsta has announced the appointment of Luke Williams, formerly of Ipsos, Qualtrics and Microsoft, as Chief Customer Experience and Research Officer.
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Media measurement company VideoAmp has teamed up with search-based real-time insights firm Captify to provide clients with scalable, identity-based search lift measurement, linking household-level ad viewing with real-world search behavior.
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In Las Vegas, employee experience platform Teleskope Technologies has received a 'significant minority investment' from SEVA Growth LP - its first outside institutional capital - for use in scaling its product and boosting its go-to-market efforts. Terms of the transaction were not disclosed. More
Retail media tech specialist Zitcha has appointed Alberto Vergara as Head of Data and AI, charged with leading the firm's 'evolution' into a platform focused on understanding customer needs and matching audiences with brands. More
Steve Schlesinger has acquired a majority stake in Wordibly, the transcription services business spun out of recruitment and coding company Focus Forward. The latter's co-founder Kim Harrison will step back from Wordibly to concentrate on Focus Forward and on another venture, C8C.ai. More
US-based firm CinemaCloudWorks (CCW), whose software helps studios and distributors plan and orchestrate the release of their movies, is suing Comscore for alleged abuse of its monopoly on box office data. More
GenAI strategy consultancy The Hackett Group has completed the acquisition of procurement and supply chain market intelligence specialist Spend Matters, for an undisclosed sum. More
British full service agency Vision One has appointed Leah Doyle as Insight Manager. More
In London, ad tech company PubMatic has announced two senior hires: Kavita Veeramah Collins as Senior Director of Advertiser Solutions CTV and Silvia Gorra as Senior Marketing Director for the EMEA region. More
AI-powered SaaS pricing and selling solutions firm PROS Holdings has appointed Katie May to its Board as an independent Director, effective immediately. She brings expertise in eCommerce, digital transformation and high-growth SaaS strategies. More
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