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Irish insight and business advisory practice Opinions Group has launched a new division called deciZr, dedicated to building 'human-centered' AI tools for insight and strategy; and has appointed Brian Greene, who joined fifteen months ago as a Quant Director, to head it up.
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In the US, CX software and solutions specialist Zendesk has acquired analytics platform HyperArc, a provider of real-time GenAI-powered insights.
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YouTube has dropped its subscription to UK video consumption measurement and ad currency provider Barb, according to reports. The decision does not affect Barb's measurement of YouTube channels, which is being expanded this quarter as part of its ongoing improvement of cross-media reporting.
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UK and US-based insight consultancy Basis Global has hired Noelle Weaver, previously MD at Foresight Factory, as Head of Business Development; and former MarketCast director Annika Larson as Senior Director, Customer Success.
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In Canada, MR, opinion research and analytics firm Leger has promoted company veteran Kyle McGee to Vice President, Analytics and Statistics. More
In San Francisco, data science company AlikeAudience has launched a data collaboration tool called AURAR, promising marketers the ability to prepare 'ideal audiences' through privacy-compliant collaboration with first-party data. More
In Irvine, California, PriceSpider has changed its name to Wayvia, and launched Wayvia MCP (Model Context Protocol), an AI infrastructure built on more than two decades of shopper data, pricing intelligence and market behavior data. More
In the US, media group Warner Bros Discovery (WBD) has signed a deal with measurement firm VideoAmp, expanding their existing relationship by multiple years and promising continued 'currency optionality' for advertisers. More
Location intelligence and off-line measurement specialist Cuebiq has appointed Zora Senat as Chief Commercial Officer (CCO). More
Medical MR company MedSurvey has promoted three further senior employees: Michelle Burris and Lace Cates to the new position of Associate VP of Client Services, and Alex Bondarenko to Manager of Survey Programming. More
Communities-based insights consultancy Human8 has promoted Tim Nguyen to Product & Innovation Manager, after two and a half years at the firm. More
In Stockholm, pricing strategy specialist Priceagent has added former Amazon and Walmart pricing leader Philip Carls and form Cint exec Oscar Carlsson to its Board of Directors. Carlsson will also serve as the firm's interim Chief Product Officer. More
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