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The global MR industry's daily paper since 2000

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Today's News Headlines...

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25/7/25
Article Headline
Posted: 25/7/25

Irish insight and business advisory practice Opinions Group has launched a new division called deciZr, dedicated to building 'human-centered' AI tools for insight and strategy; and has appointed Brian Greene, who joined fifteen months ago as a Quant Director, to head it up.

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Article Headline
Posted: 25/7/25

In the US, CX software and solutions specialist Zendesk has acquired analytics platform HyperArc, a provider of real-time GenAI-powered insights.

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Article Headline
Posted: 25/7/25

YouTube has dropped its subscription to UK video consumption measurement and ad currency provider Barb, according to reports. The decision does not affect Barb's measurement of YouTube channels, which is being expanded this quarter as part of its ongoing improvement of cross-media reporting.

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Article Headline
Posted: 25/7/25

UK and US-based insight consultancy Basis Global has hired Noelle Weaver, previously MD at Foresight Factory, as Head of Business Development; and former MarketCast director Annika Larson as Senior Director, Customer Success.

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Also in today's news...

Article Heading

Leger Promotes McGee to VP Role

Posted: 25/7/25

In Canada, MR, opinion research and analytics firm Leger has promoted company veteran Kyle McGee to Vice President, Analytics and Statistics. More

Article Heading

AlikeAudience Rolls Out Data Collaboration Tool

Posted: 25/7/25

In San Francisco, data science company AlikeAudience has launched a data collaboration tool called AURAR, promising marketers the ability to prepare 'ideal audiences' through privacy-compliant collaboration with first-party data. More

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AI-Based Revamp and New Name for PriceSpider

Posted: 24/7/25

In Irvine, California, PriceSpider has changed its name to Wayvia, and launched Wayvia MCP (Model Context Protocol), an AI infrastructure built on more than two decades of shopper data, pricing intelligence and market behavior data. More

Article Heading

VideoAmp Extends Warner Bros Discovery Deal

Posted: 24/7/25

In the US, media group Warner Bros Discovery (WBD) has signed a deal with measurement firm VideoAmp, expanding their existing relationship by multiple years and promising continued 'currency optionality' for advertisers. More

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Senior Hire for Cuebiq

Posted: 24/7/25

Location intelligence and off-line measurement specialist Cuebiq has appointed Zora Senat as Chief Commercial Officer (CCO). More

Recent Appointments

Recent Appointments...

MedSurvey

Posted: July 24 2025

Medical MR company MedSurvey has promoted three further senior employees: Michelle Burris and Lace Cates to the new position of Associate VP of Client Services, and Alex Bondarenko to Manager of Survey Programming. More

Human8

Posted: June 5 2025

Communities-based insights consultancy Human8 has promoted Tim Nguyen to Product & Innovation Manager, after two and a half years at the firm. More

Priceagent

Posted: May 22 2025

In Stockholm, pricing strategy specialist Priceagent has added former Amazon and Walmart pricing leader Philip Carls and form Cint exec Oscar Carlsson to its Board of Directors. Carlsson will also serve as the firm's interim Chief Product Officer. More

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MR Events & Training Courses

MR Events and Training Courses

A selection of upcoming events & Training courses.

22nd July 2025 Pre-Quirk's Mixer TRC - New York
22nd July 2025 Presentation Delivery Skills - MRS training - London
31st July 2025 Turning Connections into Career Capital - WIRe webinar - Virtual
31st July 2025 AI Research Agents and what you need to know - Displayr webinar - Virtual
4th Sept 2025 Late Summer Networking Party & Panel Discussion - TRC - London
from 11th Sept 2025 MRSI 33rd Annual Market Research Seminar - Delhi, India