Microsoft's Vangala Joins Newly Merged IRI and NPD

In the US, former Microsoft exec Malli Vangala has joined newly merged consumer data and insights providers IRI and The NPD Group as Chief Strategy Officer. He succeeds Wei Lin Wong, who will now focus on his role as President of Retail.

The merger of IRI and NPD (which will soon be given a unified name) combines data and analytics offerings for CPG, general merchandise, foodservice and food consumption sectors. Vangala (pictured) joins after six years at Microsoft, where he led strategic initiatives for the Microsoft 365 business. Prior to this he was VP, Corporate Strategy at SAP; Director, Strategy and Planning at Travelocity; and Director, Operations at SysInformation Healthcare Services; having earlier worked for McKinsey & Co as Engagement Manager.

In his new role, Vangala is tasked with developing strategic initiatives to maximize client value, drive product innovation and identify new growth areas. Kirk Perry, President and CEO, comments: 'We are very pleased to welcome Malli as we work to bring the full power of our combined organization to bear for our clients and partners. His complementary skillset will be an important asset as we continue to strengthen our place in the market and expand the ways we can empower brands and retailers with insights that drive growth'.

Web site: www.iriworldwide.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.