Analytic Partners Names SVP, Customer Engagement

US company Analytic Partners has appointed Dave Rodrigues as Senior Vice President for Customer Engagement, based in Miami.

The firm uses analytics techniques and tools to help clients gather in-depth knowledge of brands, consumers and competitors, to drive growth and get closer to customers. Rodrigues (pictured) joins with more than twenty years' experience of helping clients apply data and research, and with product innovation and measurement tools. Most recently he was VP, Global Marketing Strategy & Sciences at insurance giant MetLife, before which he served as Head of Global Insights & Marketing Intelligence at beauty brand Avon. Earlier in his career Rodrigues spent seven years at Nielsen, and he worked at The Modeling Group, and MMA (Marketing Management Analytics).

Commenting on the appointment, General Manager, Americas Fred Chassé said: 'Dave's extensive experience will be a huge asset to Analytic Partners. We are offering deeper, more complex insights to our customers and working with an ever-expanding group of leading, global, exciting brands and Dave's leadership will be central to our own relationships with these customers'.

Web site: www.analyticpartners.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.