Yext Names Chief Product Officer

In New York, knowledge management firm Yext has appointed Tzi-Kei Wong as Chief Product Officer, leading the firm's innovation and digital experience platform strategy.

Yext provides a platform for collecting and organizing a company's content into a Knowledge Graph, then pulls answers from it to questions posed by customers, employees and partners, using a set of tools including Listings, Pages, Reviews, and Search. The firm currently has offices in the US and Europe.

Wong (pictured) joins with more than twenty years of expertise in product management and design for digital marketing software. Most recently she was VP of Product at digital experience platform (DXP) Optimizely, where she led the Product and Design team, responsible for marketing products across content management, content marketing and digital asset management systems. She joined Optimizely through its acquisition of marketing orchestration platform Welcome, where she had led product strategy, product management and design; and earlier she held product and marketing leadership roles at companies including Percolate, BrightEdge, Responsys, Oracle and SAP.

In her new position, Wong will report to President and Chief Operating Officer Marc Ferrentino, and will serve on Yext's leadership team. Ferrentino comments: 'We have a new vision for the industry and the opportunity to help companies deliver customer experiences that were not possible before. Tzi-Kei Wong is a talented executive and a proven operator to lead the company's market-shaping innovation and deepen the value our platform creates for customers'.

Web site: www.yext.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.