Acxiom Hires CMO

Customer intelligence specialist Acxiom has appointed Courtney Keating as its new Chief Marketing Officer (CMO), leading all aspects of its global brand and marketing strategy.

A part of marcoms giant Interpublic since 2018, Acxiom uses AI-powered data and identity foundation, cloud-based data management, and martech and analytics services to help clients transform omnichannel marketing strategies and execution. Services include data onboarding and the transfer of off-line data online, for purposes of marketing and consumer understanding.

Keating (pictured), who reports to COO and interim company leader John Watkins, brings more than two decades of experience spanning the consumer lending, fintech and housing sectors. She recently worked for eighteen months as CMO at digital home lending platform Roostify and then for 3 years at eXp World Holdings, and before that spent four years as SVP Marketing and Innovation at CoreLogic. Between 2002 and 2014 she worked in marketing and new product roles at GE Capital.

Watkins states: 'This is a pivotal moment for our industry. Brands face new challenges in engaging consumers, amplifying the need for Acxiom's data-driven customer intelligence solutions. Courtney's proven expertise in boosting brand performance, along with her visionary approach, reflect our company's growth trajectory. She is the ideal marketing leader for our continued momentum and the next phase of success'.

The firm has teams across the US, UK, Germany, China, Poland and Mexico, and is online at www.acxiom.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.