Shopper Insights Manager - FMCG and Category Strategy Sydney $AUD 110-125,000 + SUPER + gym membership - (posted Jun 6 2024)

Company: Resources Group
Advertisers Ref: GL150222
MrWeb Ref: 161279

Job Spec:

Shopper Insights Agency

This agency has the only benchmarking system in Australia that can give the big retailers a deep, systematic understanding of why their shoppers behave the way they do for any category, segment, brand.

It is a hugely powerful research tool that informs the category vision, strategy, and tactical plans of the top 40+ big names in grocery and liquor with billion-dollar turnovers.

You'll love this small, agile, independent agency, that punches well above its weight! Working with Buyers, Sales, Marketing and Category stakeholders to inform category strategy through a systematic analysis of shopper mindset, sentiment, and behaviour. Turning data into actionable strategies, challenges into opportunities, aspirations into realities!


A Variety of ad hoc briefs using rich, nuanced data set:

• How can we premiumise our category? What are the opportunities?
• How can we validate those opportunities by understanding our shoppers?
• We can see growth in category X - what are the opportunities for shoppers to trade up?
• Pricing promotions - to what extent should we be promoting quality v price?
• What should my layout be? Am I blocking correctly?
• How do shoppers behave on certain missions?

The role of Insights Manager

• Manage a client portfolio of major FMCGs
• Dive in to the (survey) data to tackle a mixture of customised briefs and regular reports
• Synthesise data, pull out critical insights and deliver regular presentations and workshops
• Develop your reputation as a specialist in the FMCG/Category Insights, advocating the Shopper.
• Bring energy, ideas, and support to your teammates.

Desired experience:

• Previous experience in FMCG/ Retail/ Shopper Insights & Category Strategy
• Ideally experience in another agency environment
• Experience of survey data ideal (market research profile)
• Experience of using POS, loyalty, panel data highly regarded
• Passionate about FMCG trends and innovation.

People that work here love the very personal feel to the business and relationships with clients. It's a high-quality environment. Brilliant from a networking point of view, to get to know all the important people in Grocery and Liquor. You can really own this role and develop it from here.

Flexible working (2 days in office) + Laptop + Phone Contribution + 8 extra personal development days + Competitive salary + bonus!


About Resources Group

We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.

Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.

Who to contact: Send your CV to Gemma Lewis (Director, APAC) at glewis@resourcesgroup.com or call Gemma on 04524 17265 for a confidential discussion about this role and other related opportunities.

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