Senior Research and Insights Manager, English and Exams UK Flexible - Manchester, London, Cardiff, Edinburgh or Belfast - or in Czech Republic, Spain, Portugal, Italy, Tunisia or Morocco Pay Band - 8 c.GBP 38,820 - plus London weighing 3.3k - (posted Jun 6 2024)
Company: The British Council
Advertisers Ref: MrWeb/SRIM
MrWeb Ref: 161283
Job Spec: Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact.
Our English business unit promotes high-quality English teaching and learning, supporting the UK's English language teaching sector. We provide high-quality English teaching through our network of teaching centres and online and through blended learning. And we connect English teachers throughout the world with through our trusted networks and access to resources to support their work.
The Exams portfolio spans English proficiency testing, including the world's leading English test, IELTS and the British Council's own Aptis test, as well as a wide range of UK schools and professional qualifications. Our work promoting and delivering exams underpins the international higher education student market in the UK.
To provide expert global research and insights project delivery and advice, using a mix of methodologies, for the English and Exams (E&E) Strategic Business Unit (SBU). It applies consistent approaches, standards and systems to ensure aligned and integrated approaches across the Marketing function and E&E SBU.
This role drives and models best practice approaches, sitting within the English and Exams Marketing Innovation team, and works with Regional Insight, Marketing and Product colleagues to ensure engagement, alignment and where needed, supports them on specific projects.
Role specific knowledge and experience:
- Proven experience in managing and commissioning market insight and analytics projects and initiatives within a large and complex organisation.
- Demonstrable experience in providing expert advice and guidance on market insights and analytics
- Demonstrable experience in coaching managers to use market insights and analytics to improve business performance.
- Ability to work with colleagues to identify and solve insight challenges and support the implementation of solutions.
- Experience of developing and delivering processes to gather market data and transform it into insight with demonstrable benefits
- Able to conduct primary and secondary research from beginning to end, including scoping brief, recommending methodologies, conducting qual and quant research and reporting back against objectives.
Benefits include, but are not limited to:
- 32 days annual leave, in addition to public holidays
- 3 days volunteering leave
- Career average defined benefit pension scheme
- An unrivalled opportunity for you to get to use all the experience you've built up working in and/or leading global organisations to support us in building trust across the world.
Who to contact: Apply via our website. More detail on the role can also be found here.
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