Digital Analyst - Social Enterprise London / Hybrid Up to GBP 50,000 + bens - (posted Jul 3 2024)

Company: Spalding Goobey
Advertisers Ref: 639054
MrWeb Ref: 161383

Job Spec: Our client's mission is to create economic growth that is resilient, sustainable, and inclusive. They are a social enterprise, combining purpose with commercial rigour, funded by grants, partners, and a portfolio of commercial ventures and events and this role sits in the tourism sector. The commercial team is responsible for delivering income and profit through a diverse range of channels and programmes including B2C eCommerce ticket sales, sponsorship and advertising.

As our Digital Analyst in the commercial team, you will interrogate a wide range of data sources to identify and communicate actionable insights that directly underpin our commercial success.


Key tasks

• Utilise historic and current data, from a range of sources, to pinpoint opportunities to drive user acquisition, increase conversion and grow income, particularly from sales of high value products to high value audiences.
• Communicate your action-oriented insights growth team.
• Build credibility by demonstrating the positive impact of your insights and recommendations in contributing to the achievement of our financial objectives and key results.
• Create and maintain a roadmap of scheduled, pro-active areas of analysis, along with a calendar for conducting and completing insight requests.
• Identify other sources of valuable data that can supplement your work and enrich your insight.
• Manage data agencies.
• Provide extensive analysis and insight using quantitative and qualitative analysis tools.
  • Visualise performance against key acquisition and conversion metrics.
  • Interrogate both historic and current user and income data.
  • Conduct regular reporting to ensure the timely delivery of impressions and spot opportunities to optimise campaign effectiveness.
  • Design and build data models that inform our acquisition, testing and conversion priorities.
• Work closely with the SEO Manager to identify, prioritise, define measures of success, and test new acquisition channels.
• Using historic sales data, provide input to annual income forecasts and quarterly reforecasts and income phasing.
• Effectively communicate statistical analysis, results, and implications to technical and non-technical audiences.

Person Specification

The successful candidate will demonstrate:

Skills & Competencies

Essential

• Proven experience of using data and insights to generate step-changing business decisions to increase income
• Customer first and data led with significant experience of ecommerce analysis and best practice across a variety of channels
  • Subject matter expertise across the Google marketing tools including: GA4, Looker Studio, Google Tag Manager, Google Ad Manager, and Firebase.
  • Ability to generate insights from advanced analysis techniques such as data segmentation, funnel analysis and creating custom and automated reports and technical set-up
• Identifying opportunities for A/B and multi-variant tests, analysing test results and providing recommendations on refinements.
• Highly numerate with a good understanding of statistical principles and using regular expressions and forecasting
• Data aggregation and visualisation experience to automate reporting in Google Looker Studio and Big Query.
• Proven experience designing and implementing custom tracking frameworks using Google Tag Manager
• Advanced knowledge of Excel and Google Sheets.
• Excellent written and oral skills to communicate data and complex ideas to influence stakeholders at different levels and with range of knowledge.
• Committed to continuous learning and evolving with industry best practice
• Experience or knowledge of using SQL to combine data sources
• Working knowledge of UX principles.

Desirable

• Working in an eCommerce or digital marketing environment.
• Prior knowledge of travel, tourism and leisure would be helpful.
• Previous experience of Supermetrics or similar.
• Experience working in an agile marketing/Growth team environment
• Experience of CRM systems.

Who to contact: Email your CV (in confidence) to sga@spalding-goobey.co.uk, quoting the reference above, or contact Andrew Goobey, Andrew Mercer, Caroline Rock or Rebecca Meaton on 020 7287 7237

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