Qualitative Insight Director - Fearless Strategist and Leader Melbourne, Aus $AUD 140-160,000 + SUPER - (posted Feb 21 2025)

Company: Resources Group
Advertisers Ref: GL150225
MrWeb Ref: 162040

Job Spec: The world is changing faster than ever. How do brands evolve to stay relevant, meaningful and get ahead? By combining the powerful forces of human understanding - culture, behaviour and technology - this exciting strategic consultancy does exactly that.

In this role you'll be influential to your clients, team and the business. Fanning creativity and stretching thinking.


The role of Qual Insights Director

• Client partnerships - Lead a well-established client portfolio
• Spot opportunities - Leverage strong relationships to ignite new opportunities
• Lead qual projects - Lead complex multi-stage qualitative research projects with confidence and crystal-clear thinking from proposal to presentation.
• Leverage a suite of capabilities - Blend qualitative expertise with quantitative insights, behavioural science, cultural frameworks and technology
• Deliver impactful insights: Lead client presentations and deliverables with inspiring story telling
• Team leader - An inspiring role model for the team with direct reports.

Culture and Benefits:

• Independent, agency culture: Agile, future-focused, and B-Corp certified, with a team of 50+ passionate consultants.
• Diverse projects: Brand (positioning, CVP and communications). Innovation (NPD, experience and journey mapping). Audience understanding (U&A and segmentations).
• Mega client list: Arts, Sport, Entertainment, FMCG, Retail, Banking and Tech clients.
• Flexible working: Wellness days + additional holiday + WFH or office flexibility + progressive parental policies.

Candidate Profile:

The agency benefits from its independence to do truly exceptional work. It's creative, agile, fast-paced and fun. They love disrupting thinking, breaking down problems and being completely open-minded about how to find the best solutions. This role is within reach of the senior leadership team and we're looking for a gun who wants to be a game-changer for clients and the future of this agency. Does this sound like you?

• An experienced qualitative researcher
• Extensive experience in consumer insights strategy (agency side)
• Track record of leading & developing seriously close client relationships
• Strong qual tool-kit -qualitative consumer engagement techniques - groups, workshops, ethnography, social media etc
• Passionate about cultural insights, behavioural science and technology
• Track record of writing winning proposals
• Experience of leading & nurturing people.

About Resources Group

We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.

Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.

Who to contact: Send your CV to Gemma Lewis (Director, APAC) at glewis@resourcesgroup.com or call Gemma on 04524 17265 for a confidential discussion about this role and other related opportunities.

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