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About this event...

Start 4 Mar, 13:00 UTC
End 4 Mar, 14:30 UTC
Location Online

Overview

The integration of AI in market research raises complex legal, regulatory, and ethical challenges. This 90 minute webinar will navigate the evolving landscape of the AI Act, outlining its risk-based classification, transparency obligations, and governance requirements applicable to AI-driven research methodologies. Particular focus will be given to compliance strategies, privacy safeguards under the GDPR, and the legal implications of AI-powered profiling and data processing. Participants will learn how to future-proof their research practices while maintaining the highest ethical standards. Stay ahead of the curve and lead with confidence in the age of AI.

What is ESOMAR Plus?

ESOMAR Plus provides a series of specialised legal training sessions designed to keep you and your team up-to-date with essential best practices. These training sessions are complimentary for ESOMAR Plus members.