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About this event...

Start 1 Apr, 18:00 UTC
End 1 Apr, 21:00 UTC
Location On-site

This training is only available to paying ESOMAR Latin America 2025 delegates. To participate, please register to the event and add the complemenary training. Those already joining us in Lima for ESOMAR Latin America 2025 please contact events@esomar.org to add this training to your existing registration.

'Learn how to anticipate disruption, embrace creativity, and design antifragile strategies for the future from an insights perspective'

In an era defined by rapid change and unforeseen challenges, the ability to not only withstand disruption but to leverage it for growth is paramount. This immersive workshop invites insights professionals to explore the transformative potential of the 'What If?' methodology, a powerful tool for reframing uncertainty into a driver of creativity, innovation, and strategic resilience.

Through an engaging blend of foresight techniques, creative thinking exercises, and collaborative problem-solving, participants will discover how to harness their unique role as insights professionals to design strategies that thrive in even the most volatile environments. Insights are the foundation for shaping decisions, unlocking opportunities, and positioning businesses for success in a disruptive world.

What's in it for me?

In a world of accelerating complexity, insights professionals hold the unique power to turn volatility into clarity and action. This workshop equips you with the mindset and tools to lead through uncertainty, drive innovation, and amplify the strategic value of your expertise. As a participant in What If? Unlocking Creativity and Becoming a Strategist in a World of Disruption, you will:

1. Elevate Your Role as a Strategic Leader: Discover how to leverage insights to go beyond data and analysis, becoming a driver of strategic decision-making and innovation in your organization.

2. Transform Uncertainty into Opportunity: Learn to navigate disruption with confidence by using the 'What If?' methodology to explore bold, innovative scenarios that reveal hidden opportunities across industries.

3. Design Antifragile Strategies: Master the art of creating strategies that don't just adapt to change but thrive in it, ensuring your organization remains resilient and future-ready.

4. Unleash Your Creative Potential: Develop creative thinking skills that will empower you to tackle challenges with fresh perspectives and imaginative solutions.

5. Gain Practical Tools and Frameworks: Walk away with actionable methodologies for foresight, creative strategy, and stress-testing ideas that can be applied immediately to your work.

6. Collaborate with Peers: Work alongside professionals from diverse industries, countries and backgrounds, exchanging insights and co-creating solutions that transcend traditional boundaries.

Who should attend?

This workshop is designed for insights professionals - whether you're a buyer, client, or provider - who are ready to push boundaries, embrace creativity, and elevate their impact on organizational strategy and decision-making.

Whether you're already familiar with foresight methodologies or completely new to them, this session is for you. Prior knowledge is welcome but not required - our hands-on, practical approach ensures you'll gain valuable tools and techniques regardless of your experience level.

If you're eager to turn uncertainty into opportunity, lead with insights, and drive transformative strategies across industries, this workshop is your next step.

*This workshop will be held in Spanish.