MRT - The Trends & Technology Section of MrWeb

Online Communities & Custom Panels

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you'll find daily updates of DRNO news items relating to online communities (aka MROCs) and custom-built research panels; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.
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Today's selection of cuttings and submissions (updated Tues Jun 11 2019)

Communities vs Online Focus Groups Read more

'I get asked a lot by researchers about Online Focus Groups (OFGs)' says Further's Roberto Andreano. 'Sure, they have some benefits, but more often than not, researchers can achieve more with their asynchronous cousin, the Online Research Community (ORC)' Read it

The Power of Community Data + Panel: Expanding Your Research Insights Read more

How combining data from these two key digital sources can give you the best insights - with reference to the work of the Pew center. From the FuelCycle blog Read it

(The Skills and Qualities of) The Community Strategist Read more

FeverBee's Richard Millington on the hard work that goes into being a good community strategist - with emphasis on research and metrics... Read it

NEW & RECENT FEATURES

'MRT' indicates exclusive to this section; 'WEB' indicates links to other items of interest from the Web - external sites

Communities - Win-Win Propositions for both brands and consumers - from the 'Thoughts' blog of our sponsor, Toluna (WEB)


When Concepts go Wrong or research takes too long... - Richie Heron, VP Product Methodology at ITWP on preventing disastrous launches (WEB)


Should Insight Communities be Learned in the Trenches - summarizing the lessons from one company's enterprise Community journey - by Toluna's Peter Shafer(MRT )

In with the Right Crowd?. Ask a thousand people, at a music festival, to guess the weight of a cow, and take the average, they'll get the wrong answer... getting the right people in your community is crucial, says Paul Twite - MD, Europe and MENA at Toluna (MRT)

In the News...

COMMUNITIES FEATURE: QuestionPro / Energizer Case Study
14/7/21
Continuing our focus on communities Dan Fleetwood, President, Research & Insights at QuestionPro, looks at how the firm's community management platform has helped battery giant Energizer gather rapid and regular feedback in a fragmented market where loyalty is low. More.
Strong Growth for InSites Consulting
9/7/21
Online communities specialist InSites Consulting has announced 10% revenue growth for the fiscal year 2020-2021, adding 'up to EUR 66m worldwide'. More.
COMMUNITIES FEATURE: Work in Progress
5/7/21
From our special issue published this week, KL Communications founder Kevin Lonnie talks about what's changed and what hasn't in twenty years running a communities business; about getting customers to solve clients' business problems; and getting space men to talk to each other. More.

View all related news items

Feature Archive / 2016-2017

Should Insight Communities be Branded or Unbranded? - Boston-based community specialist My-Take looks at how to decide - late Oct '17 (WEB )

3 lessons ... from Coca-Cola's global innovation community - from the Vision Critical blog, Oct '17 (WEB )

Five Challenges to Overcome - for Successful Market Research Online Communities - by Lisa Boughton, on GreenBook Blog, April '17.

Current Jobs in this Sector

Associate Consultant, London (posted May 20th 2019)

Qualitative AD, Branding and Innovation - Travel, Leisure, Technology, London (posted May 9th 2019)

Marketing Research Consultant / Manager, San Francisco, CA, USA (posted May 9th 2019)

Marketing Research Consultant / Manager, Toronto, ON, Canada (posted May 9th 2019)

Director - Analytics, Online Communities, Culver City, CA, USA (posted Apr 29th 2019)

Research Director - Online Communities, Melbourne, Aus (posted Apr 29th 2019)

Director - Analytics, Online Communities, New York (posted Apr 26th 2019)

Research Executive - FMCG, Retail, Media, Tech - Fluent French Speaker, London (posted Apr 18th 2019)

Quant AD - Technology, Charities, Healthcare, Current Affairs, Tourism, London (posted Apr 15th 2019)

Research Manager, Travel and Tourism - Innovative Insights Agency, Manchester (UK) (posted Apr 11th 2019)