MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
CEO Exits Controversial Facial Data Firm Clearview
21/2/25
Facial recognition company Clearview AI has lost its CEO. Co-founder Hoan Ton-That confirmed his resignation in various communications following an enquiry last week by news publication Forbes, and has been replaced by co-CEOs Hal Lambert, an early investor, and co-founder Richard Schwartz. More.
Making Science Adds Campaign Optimization Tool OptiPhi
20/2/25
Madrid-based ad tech and data company Making Science has launched a platform called OptiPhi, which promises a holistic view of campaign performance, allowing advertisers to measure the impact of their campaigns, and automatically manage and optimise their media spend. More.
SocialChain Launches Data-Driven Strategy Business
20/2/25
UK-based social media marketing agency SocialChain has launched a new business called StrategyChain, to be led by Group Strategy Director Ric Hayes, and offering real-time social media insights to help drive brand strategy. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.