MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
WPP Buys Data Collaboration Specialist InfoSum
3/4/25
WPP is acquiring data collaboration platform InfoSum, which will join the former's GroupM media investment division and help to drive the creation of 'a new generation of AI-enhanced marketing solutions'. More.
iSpot Partners to Measure 'Outcomes at Scale'
3/4/25
Cross-platform TV measurement company iSpot has teamed up with consumer data group Circana and broadcaster Paramount to develop 'always-on' sales and conversion measurement for CPG advertisers. iSpot is calling the new offering 'Outcomes at Scale'. More.
Triton Adds Podcast Listening Survey to Download Data
3/4/25
Audio industries tech and services company Triton Digital has announced it will add listener information from a quarterly survey to its current monthly download-based U.S. Podcast Ranker, completing what it says will be a holistic view of podcast consumption. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.