Nielsen Names Borelli MD for Hong Kong and Macau

Nielsen has promoted Andrea Borelli to the role of Managing Director for Nielsen Hong Kong and Macau.

Borelli (pictured) has more than fifteen years' senior management experience, including several senior roles at Nielsen such as Commercial Leader for the Netherlands. He began his career as a Marketing Researcher with biopharmaceutical company Schering-Plough (now merged with Merck), and then Procter & Gamble and Angelini Group FMCG joint venture Fater, before joining Nielsen's innovation arm BASES as Director, Client Service.

In his new role, Borelli is tasked with helping the company meeting its growth goals and refining its strategies in the region, while leading a team in Hong Kong. He will report to Cindy Shin, Developed Asia Leader, Nielsen Global Connect, who comments: 'We are pleased to have a leader like Borelli with forward-looking vision and a proven track record of building profitable businesses to guide Nielsen Hong Kong and Macau to bring to create even greater value to our clients and maximize business impact'.

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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