FUEL Names Gretchen Gudites Global Field Director

In the US, field management firm FUEL has appointed Gretchen Gudites as Global Field Director, tasked with maintaining and expanding the firm's position in global qual study management, while finding new ways to expand its quant offerings.

FUEL offers fieldwork management through a worldwide network of partners and 24/7 support, covering a wide range of off- and online methods. Gudites (pictured) joins with more than fifteen years' MR sector experience. Most recently, she worked at Answers Research as Client Services Director, before which she was Senior Analyst, Data Strategy at MRI-Simmons. Prior to this she held senior roles at Percept Research, Fusion (an ABC - Univision JV), Mintel, DRG and Nielsen. Her previous work in qual and quant research includes conducting focus groups, in-depth and in-home interviews, screener creation, survey and discussion guide design, analyzing data, and writing research reports.

In a statement, FUEL said: 'We couldn't be more excited to be expanding our team to accommodate the growth of our global online and in-person qualitative and quantitative field management divisions. Gretchen's research experience across a broad range of global industries and methodologies not only complements our existing client base, but also allows us to continue our growth'.

Web site: www.fuelyourworld.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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