Comscore Brings in New Measurement Standards Chief

Comscore has appointed Chris Johnson as SVP, Measurement Standards Compliance (MSC), effective immediately. Johnson will work with outgoing MSC team leader Larry Goldstein until the latter's retirement in March 2021.

Comscore says the move 'underscores its continuing commitment to deliver trust and transparency to the industry by engaging with the Media Rating Council (MRC) and other leading accreditation bodies'. Johnson (pictured) joins after more than a decade at Ernst & Young, where he rose from Staff Auditor to Senior Manager and contributed to MRC audits including those for Comscore's digital and TV products - and bring a 'deep understanding of standards and MRC requirements'.

CEO Bill Livek comments: 'We are thrilled to have Chris join Comscore to help lead the next generation of our measurement standards and compliance efforts. This is a critical area of focus for our business, and I am confident that we have built a team that can exceed the industry's expectations for independently-verified product compliance'.

Goldstein has been with the firm since 2012, guiding a number of successful accreditations. Says Livek: 'On behalf of the entire Comscore team, I would like to thank Larry for his service to Comscore and for his great & many accomplishments. We congratulate Larry on a well-deserved retirement'.

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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