Innovid Hires Older as First Chief Product Officer

In the US, online video ad and analytics tech firm Innovid has hired former Integral Ad Science exec Dale Older as its first Chief Product Officer. Separately, Yuval Pemper has been promoted from SVP Engineering to Chief Engineering Officer.

Innovid helps clients personalize, deliver and measure ads across a broad range of digitally enabled channels, including TV, video and OOH. Last year, the company secured $30m in pre-IPO funding, for use in developing its connected TV (CTV) ad technology offer and expansion of its global footprint. Older (pictured) joins from advertising intelligence specialist Integral Ad Science (IAS), where he also served as Chief Product Officer. Prior to this he worked for AOL, latterly as VP Product Management - Data Products, having earlier been Senior Director, Mobile Product Management at AOL Platforms.

In his new role, Older will lead product strategy and innovation across Innovid's suite of solutions. CEO and co-founder Zvika Netter comments: 'Dale's experience successfully bringing cutting-edge technology solutions to market makes him the ideal leader to capitalize on our growing momentum in the CTV and measurement space. With his guidance and Yuval's engineering expertise, we'll continue delivering innovation and intelligence to marketing with an emphasis on the growing CTV market'.

Web site: www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.