ENGINE's Cassandra Hires Long-time Youth Researcher

In New York, Cassandra, the young consumer trendsetting insights specialist within ENGINE Group, has appointed former NBCUniversal exec Chanon Cook to lead the development of Gen Z and Millennial research and insights, strategy, and client relationships.

Formed following media and marketing services company ENGINE's acquisition of youth insights and consulting firm The Intelligence Group (IG), Casandra offers trend forecasting, research, brand strategy, and consulting services to drive innovation and build deeper engagement with young people. Its work includes a syndicated study of the behavior, mindsets and preferences of young consumers.

Cook (pictured) joins with more than twenty years of research and insights experience, most recently gained at NBCUniversal TV channel Universal Kids, where as VP, Head of Strategy & Insights, she was the lead researcher guiding brand and content development. Earlier, she spent more than a decade at ViacomCBS-owned cable channel Comedy Central, latterly as SVP, Strategic Insights & Research; and she has also held leadership positions at Lifetime and USA Network.

Cassandra SVP Kathy Sheehan comments: 'We are excited to bring Chanon on board to further strengthen Cassandra's positioning as the foremost expert on Gen Z and Millennial trends and youth culture. Her deep expertise in youth research, along with client-side experience in media and entertainment, will truly be an asset to our clients'.

Web sites: www.enginegroup.com and www.cassandra.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.