Measure Protocol Adds Two to UK Team

UK-based Measure Protocol, a blockchain-based marketplace for person-based data, has appointed Sabrina Trinquetel (nee Qureshi) as UK Sales Director, while Josh Adeniyi joins as Operations Manager.

The firm, which was founded in 2018 by four former YuMe and Crowd Science execs, aims to ensure individuals are paid fairly and data usage is secure and transparent. Last year, it launched a solution to help data buyers and market researchers gain a more 'holistic view' of their consumer audiences through passive mobile device data collection.

Trinquetel (pictured) joins from Motif (previously known as Network Research, where as Client Director, she was responsible for new business development. She previously worked for cultural insights agency Crowd DNA as Director of Online Communities; Harris Interactive as Head of Online Communities; Vision Critical as Senior Client Services Manager; and TNS as an SRE. Adeniyi most recently worked for peer-to-peer marketplace vendi as Operations and Sales Manager, before which, he was a Data Analyst at Airbus.

In their new roles, Trinquetel will focus on business development efforts for the company, and Adeniyi will be responsible for managing business and client data collection projects, as well as analysing and reporting on audience insights. CEO Owen Hanks comments: 'We're continuing to expand and uncover new ways for our clients to access critical audience data, and Sabrina and Josh will help us reach these goals. We are excited to bring them on board to help drive future growth.'

Web site: www.measureprotocol.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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