LATAM Hire and Launches for MiQ

London-based marketing intelligence and programmatic media specialist MiQ has launched US Hispanic and Multicultural practices, while appointing LATAM market specialist Amanda Abrarpour to lead its Miami office.

MiQ, which has offices across North America, Europe and Asia Pacific, connects clients' first-party data and enhances it with second- and third-party data. It then applies data science to this to build creative with the right messages and target it via programmatic ad campaigns.

The company's approach to programmatic advertising will provide the data and technology to help target demographics such as US Hispanic audiences through the creation of personalized campaigns and messaging based on analyses of shopping habits, TV consumption, online content behaviour and language preferences. Abrarpour (pictured) joins after co-founding influencer marketing agency Influencer Intel. She previously held business / brand development roles¬¬¬ at blogger outreach software provider NinjaOutreach, media and entertainment conglomerate ViacomCBS, and audience-based data and media buying platform ROIx. Earlier she held senior roles at IMS Internet Media Services, Brightstar and Zubi Advertising.

US Head of Strategy John Goulding comments: 'We're thrilled to welcome Amanda to the MiQ team and integrate her expertise around online marketing, programmatic activations, data management and the LATAM market. She has a proven track record of driving outstanding results for customers and will undoubtedly serve as an asset to our fast-growing Florida office and overall business'.

Web site: www.wearemiq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.