Behavioral Science Specialist BEESY Hires Two in NYC

In New York, behavioral science insights agency BEESY has appointed Robert Sable as Senior Behavioral Associate, while Shlomit Jacobson joins as a Consultant.

Launched in 2018 by former Ipsos Marketing US CEO Elys Roberts, BEESY helps clients in CPG, financial services, biopharma / healthcare and other sectors to understand consumer decision-making. Sable joins from consulting firm Trinity Life Sciences (following its acquisition of BluePrint Research Group), where he worked as an Associate Consultant with pharmaceutical brands on qual and quant research projects. He holds a Master of Behavioral and Decision Sciences from the University of Pennsylvania.

Jacobson joins after leading the research program at the Canadian Institute of Actuaries, where she managed projects from inception to completion. She holds BA in Psychology and Communications, MA in Psychobiology, a PhD in Neurobiology and Ethology with a specialization in Behavioral Neuroscience and an MBA focused on Behavioral Economics.

In a statement, the firm said: 'Our mission at BEESY is to leverage rigorous science in order to provide actionable commercial outcomes, especially in the healthcare and CPG space. These two hires will better aid us in delivering on our mission and desire to provide exception value for our clients'.

Web site: www.beesystrategy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.