iSpot.tv Hires Chief Research Officer

US-based real-time TV ad measurement company iSpot.tv has appointed Vijoy Gopalakrishnan as Chief Research Officer, managing the Data Science and Advanced Analytics departments.

In January this year iSpot acquired TV and video ad measurement specialist Ace Metrix for an undisclosed sum, with the goal of provising a cross-screen platform for tracking the business outcomes and brand impact of both TV and video advertising.

Gopalakrishnan brings almost two decades of experience in TV ad measurement, research and analytics, including both qual and quant media brand measurement. Most recently he spent five years as SVP of Data Science at IRI, overseeing the firm's flagship Sales Effectiveness products and methodologies; and before that half a dozen at Nielsen, overseeing ratings and effectiveness solutions and focusing on improvement of statistical quality and efficiency. Earlier he worked on radio measurement and ratings solutions at Arbitron.

In his new role, he is focused on innovation, as well as providing support and guidance to subscribers; and will represent iSpot in measurement organizations and initiatives including CIMM's Ad Metadata Standards, MRC Attribution Standards, the ARF and the Video Advertising Bureau.

Founded in Bellevue, Washington in 2013, iSpot has offices in major cities across America and is online at www.ispot.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.